Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises

Author(s): | Publication year: 2017

License: This work is licensed under a Creative Commons Attribution 3.0 IGO License

Distinctive signs enable a company to distinguish its products and services from those of other companies. Trademarks provide protection for these signs allowing companies to create visibility and build their brand image. This guide explains the trademark system and the importance of trademark management.