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Online Advertising and Piracy

Meeting codeWIPO/WEBINAR/RESPECTFOR IP/2023/8
Date and venueAugust 31, 2023 Virtual
Time of sessions13:00 - 14:00 Geneva time
Previous / future meetingsWIPO/WEBINAR/RESPECTFOR IP/2023/7 >> WIPO/WEBINAR/RESPECTFOR IP/2023/8 >> WIPO/WEBINAR/RESPECTFOR IP/2023/9
Topic(s)Webinars, Respect for IP Webinars
This webinar explores WIPO ALERT, an international initiative that facilitates a public-private partnership between copyright enforcement authorities and the advertising industry to combat online piracy.

Advertisers often rely on automated systems to place their advertisements on websites, and in this process, ads are sometimes placed on websites that offer copyright-infringing content. Legitimate advertisers inadvertently end up contributing to the revenue of these illegal websites. Since its launch in 2019, WIPO ALERT offers a secure platform through which national agencies share lists of copyright-infringing websites with the advertising sector for the purpose of preventing the placement of legitimate advertising on such websites and to reduce the flow of revenue to those sites (a “follow-the-money” approach). By using the WIPO ALERT database, advertisers can ensure that their ads do not end up on pirate websites, safeguarding their brand reputation.

This webinar is organized with the support of the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea.

Program:

  • 13:00 - 13:05 Welcoming remarks and introduction of the speakers
  • 13:05 – 13:20 WIPO ALERT basis and overview
    • Rationale for the initiative (online piracy, online advertising and brand safety)Demonstration of the WIPO ALERT database
  • 13:20 – 13:35 Online copyright enforcement in the Republic of Korea
    • Overview of copyright enforcement
      Participation status in WIPO ALERT
      Activities aimed at preventing advertisements on pirate websites
  • 13:35 – 13:50 Programmatic advertising and brand safety
    • Introduction of programmatic advertising
    • Brand safety
    • Experience using the WIPO ALERT database in programmatic advertising
  • 13:50 - 14:00 Q&A

Speakers:

  • Thomas Dillon (Legal Counsellor, Building Respect for IP Division, WIPO)
  • Nara Lee (Manager, Copyright Protection & Development Division, Korea Copyright Protection Agency)
  • Rekesh Vekariya (Director of Programmatic Inventory and Data, Omnicom Media Group)

Other related documents

Title(s)File(s)
WIPO/WEBINAR/RESPECTFOR IP/2023/8/REC1EnglishRecording : WIPO ALERT basis and overview - Thomas DillonRecording : WIPO ALERT basis and overview - Thomas Dillon, Video 1 (video)
WIPO/WEBINAR/RESPECTFOR IP/2023/8/REC2EnglishRecording : Online copyright enforcement in the Republic of Korea - Nara LeeRecording : Online copyright enforcement in the Republic of Korea - Nara Lee, Video 1 (video)
WIPO/WEBINAR/RESPECTFOR IP/2023/8/REC3EnglishRecording : Programmatic advertising and brand safety - Rekesh VekariyaRecording : Programmatic advertising and brand safety - Rekesh Vekariya, Video 1 (video)
WIPO/WEBINAR/RESPECTFOR IP/2023/8/SPEAKERSEnglishProfile of SpeakersProfile of Speakers, Complete document (pdf)