|Date and venue
|August 31, 2023 Virtual
|Time of sessions
|13:00 - 14:00 Geneva time
|Previous / future meetings
|WIPO/WEBINAR/RESPECTFOR IP/2023/7 >> WIPO/WEBINAR/RESPECTFOR IP/2023/8 >> WIPO/WEBINAR/RESPECTFOR IP/2023/9
|Webinars, Respect for IP Webinars
|This webinar explores WIPO ALERT, an international initiative that facilitates a public-private partnership between copyright enforcement authorities and the advertising industry to combat online piracy.
Advertisers often rely on automated systems to place their advertisements on websites, and in this process, ads are sometimes placed on websites that offer copyright-infringing content. Legitimate advertisers inadvertently end up contributing to the revenue of these illegal websites. Since its launch in 2019, WIPO ALERT offers a secure platform through which national agencies share lists of copyright-infringing websites with the advertising sector for the purpose of preventing the placement of legitimate advertising on such websites and to reduce the flow of revenue to those sites (a “follow-the-money” approach). By using the WIPO ALERT database, advertisers can ensure that their ads do not end up on pirate websites, safeguarding their brand reputation.
This webinar is organized with the support of the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea.