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Publicity Rights and Integrated IP Strategy
Economic Research Working Paper No.89
Rights of publicity” provide a degree of control over one's name, image, and likeness (NILs), and can have significant commercial value, especially with the advent of artificial intelligence and digital replicas. Although publicity rights have recently received substantial media and legislative attention, they have so far escaped the attention of economists. This article remedies that with the first empirical examination of publicity rights, using asynchronous changes in U.S. state laws to explore potentially welfare-improving economic incentives and the interaction of NIL protections with other intellectual property rights, thus laying the foundation for a new line of economic inquiry.
Publication year: 2025
Green Technology Book: Energy solutions for climate change in Asia and the Pacific
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This paper describes the potential of IP finance, the challenges it faces, and approaches of different countries to tackle them. It also outlines WIPO's initiatives to move IP finance from the margins to the mainstream.
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Intellectual Property Valuation in Biotechnology and Pharmaceuticals
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Sustainable Fashion Technologies: Stitching sustainability into style
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Global Innovation Index 2025
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Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks; Regulations; Administrative Instructions; Schedule of Fees.
The present publication contains the texts of the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (hereinafter referred to as the “Protocol”) (1989), as amended in 2006 and in 2007, the Regulations under the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks, the Administrative Instructions for the Application of the Protocol and the Schedule of Fees.
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This guide provides foundational knowledge and tools to apply practical valuation methods, empowering technology transfer offices to assess early-stage innovations effectively. It covers market, cost, and income approaches, emphasizing practical application even when data is limited or ambiguous. Throughout the guide, case study examples help users navigate each stage of the IP valuation process.