Updates from WIPO at INTA 2019

May 20, 2019

Hot on the heels of our Madrid System Users’ Meeting on May 19, at INTA 2019, we’d like to share with you some of the headlines and talking points from WIPO’s presence at the largest global event for brand owners and intellectual property (IP) professionals.

Hear thoughts from WIPO Senior Officials on the Madrid System and learn about the new AI-image search feature of the WIPO’s Global Brand Database.

Madrid System: A great past, present and future

Firstly, David Muls, Madrid Registry Senior Director, offers his thoughts on the Madrid System’s ever-expanding international presence. This being the 30th anniversary of the Madrid Protocol, he takes a brief look at how far we’ve come, and also looks to a future full of great prospects.

Video: How has the Madrid System expanded geographically since its inception?

Discover more about the journey that brought us here on our Madrid System members' growth animation.

Video: The International Trademark System's Madrid Protocol turns 30.

Madrid online services: The value of proactive enhancement

Next, hear from Asta Valdimarsdottir, Director of the Madrid Information and Promotion Division, on how the Madrid System and e-Renewal service continue to pre-empt users’ needs and preferences with new features and capabilities.

Video: About the central management of international registrations.

Stay in the loop with related news and developments at the Madrid System homepage, where you can also sign up to receive the latest updates by email.

WIPO’s Global Brand Database: Refining intelligent trademark search

Last but not least, Mona Remlawi, Head of WIPO’s Brand and Design Database Section, discusses the many benefits of the remarkable new AI image search feature, and invites IP Offices to contribute to the Global Brand Database and support its success.

Video: What is the Global Brand Database?

Find out more at our dedicated Artificial Intelligence and Intellectual Property section.

Why not try our online services for yourself and witness the benefits?

We welcome feedback from across our global user community so we can continue to improve and better serve lead the way.

Find out more

  • Visit the Madrid System website for more information on our online services, including our new e-Renewal service
  • Questions or comments? Contact us.