Ana Clara Ribeiro is an attorney, writer, judicial expert and researcher. She is an IP attorney and partner at Baril Advogados, Curitiba, Brazil, and a Master’s student in Intellectual Property and Innovation at INPI.
Historic football rivalries often get their own grand titles, such as “El Clásico”. But when a derby becomes an IP asset unto itself, who gets to own its name?
The Korean boy band, BTS, is one of the most successful groups of all time. Find out how the band is leveraging its IP rights to build a fun-filled universe of music and content that offers fans multiple ways to engage.