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Managing Intellectual Property in the Advertising Industry
Creative Industries - Booklet no. 5
This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Año de publicación: 2011
Comparative Analysis of National Approaches of the Liability of the Internet Intermediaries – Part 2
In this study, Professor Fernández-Diéz seeks to identify the possible commonalities among different liability doctrines. The study is divided into two parts, the second containing a conclusion resulting from the Survey (first part) which defines trends and commonalities in the treatment of the responsibility of Internet intermediaries.
Año de publicación: 2010
Comparative Analysis of National Approaches of the Liability of the Internet Intermediaries - Part I
In this study, Professor Seng seeks to identify the possible commonalities among different liability doctrines. The study is divided into two parts, the first consisting of a “Survey of National Legislation and Jurisprudence on the Liability of Internet Intermediaries in the Field of Copyright and Related Rights”, covering 30 jurisdictions.
Scoping Study on Copyright and Related Rights and the Public Domain
This study assesses the scope of the public domain, as defined by copyright laws, history and philosophy, before turning to the issue of its effectiveness and greater availability to the public and society at large.
The Role and Responsibility of Internet Intermediaries in the Field of Copyright and Related Rights
This study aims to identify the trends and principles governing the changing role of Internet intermediaries, summarizing the evolution of business models and outlining the complex issues to be considered in developing public policy in this field.
Adaptation of The Copyright Laws of Countries in Transition to the New Technologies; Accession to, and Implementation of the WIPO Internet Treaties
This Study offers a comprehensive analysis of the way the national laws of “countries in transition” have been adopted to new technologies.
Rights, Camera, Action! IP Rights and the Film-Making Process
Creative industries - Booklet no. 2
The creative process and business models of film industries are being refined as new technologies are used to develop, produce, finance, distribute and market film productions. So much so that the use of new technologies has allowed small and independent filmmakers from the non traditional markets of developing nations to enter regional and international marketplaces. These filmmakers face considerable challenges as they try to keep abreast of the transformation of the legal and commercial film environment. This booklet focuses on issues that producers, independent filmmakers, scriptwriters, performing artists, and distributors in the developing world must be aware of. It is a publication intended for use by persons not trained or expert in intellectual property law and wishing to identify the intellectual property related issues in all key phases of film making.
Año de publicación: 2007
Managing Intellectual Property in the Book Publishing Industry
Creative industries - Booklet no. 1
This introductory booklet on managing intellectual property in the book publishing industry is for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The booklet offers practical information to help publishers both to exploit intellectual property rights as economic assets, and to avoid infringing the rights of others. While focusing primarily on publishers of trade books, the concepts covered are equally relevant to publishers of other printed literature, such as textbooks, newspapers, magazines and corporate literature.
Managing Creative Enterprises
Creative industries - Booklet no. 3
This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
Año de publicación: 2006
Creative Expression: An Introduction to Copyright and Related Rights for Small and Medium-sized Enterprises
Most businesses are likely to develop artistic and creative material or use those developed by others. Businesses involved in printing, publishing, music and audiovisual creations (film and TV); advertising, communication and marketing; crafts, visual and performing arts; design and fashion and more recently software, multimedia, and digital content-driven industries are based on their creative works. Copyright and related rights provide these creators protection and this guide explains the copyright system and how it can be used in business strategies.