WIPOD – International Trademark System Talks

Perspectives, insights, historical background, and more on WIPO’s Madrid System for the international registration of marks – featuring experts and practitioners.

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Episode 7 – The First Revision of the Madrid Agreement at the Brussels Conference of 1900

May 3, 2023 – In this episode, we will discuss the first of the six revision of the Madrid Agreement Concerning the International Registration of Marks that took place in Brussels, Belgium in 1900. These revisions added more detail, sophistication, and clarity to the operation of the legal mechanism. [Transcript]

Episode 6 – The Madrid Agreement from 1891 to the first Act of Brussels of 1900 (Part 2)

Close Up on Early Trademark Laws and Brands in Pioneer States of the Madrid Agreement

February 16, 2023 – Tune in to learn more about early trademark laws and regulations in, and some of the oldest brands from, pioneer states of the Madrid Agreement, including Italy, Netherlands, Portugal, Spain and Switzerland. [Transcript]

Episode 5 – The Madrid Agreement from 1891 to the first Act of Brussels of 1900 (Part 1)

October 31, 2022 – In this episode, we talk about the first States that joined the Madrid Agreement, and some of the trademarks – registered back in the 19th century – that are still in force today. [Transcript]

References: State Archives of Belgium – 19th and 20th century | Benelux Office for Intellectual Property – The five oldest trademarks in Benelux

Episode 4 – A history of trademarks: in-depth look at the Madrid Agreement

July 19, 2022 – Taking a closer look at the Madrid Agreement for the International Registration of Marks. [Transcript]

Reference: L'empreinte du chocolatier Philippe Suchard (in French)

Episode 3 – A history of trademarks: birth of the Madrid Agreement

May 3, 2022 – Exploring the Madrid Conferences of 1890 and 1891, during which the Madrid Agreement for the International Registration of Marks was approved. [Transcript]

Reference: Madrid At Night In The Late Nineteenth Century (1890) (in Spanish)

Episode 2 – A history of trademarks: the road to Madrid from Paris via Rome

February 7, 2022 – From the Paris conference on industrial property of 1880, we explore a series of historical events which eventually led to the Madrid conferences on industrial property. [Transcript]

Reference: Conférence internationale pour la protection de la propriété industrielle. (Procès-verbaux des séances de la conférence)

Episode 1 – A history of trademarks: from the Ancient World to the 19th century

December 6, 2021 – From pre-history to the industrial revolution, explore the history of trademarks through the Ancient World, the Middle Ages and the Renaissance, all the way to the Paris Convention of 1883. [Transcript]

Petite histoire des marques: de l’Antiquité à nos jours, 2018, French, Juliette Tallobre, Dépôt-De-Marque.com
Marks and the Medici, 2020, English, Robert Fredona, University of York,
Expositions Universelles, French, Christiane Demeulenaere-Douyère, Encyclopædia Universalis

Disclaimer – The views expressed in WIPO podcasts are those of the presenters and do not necessarily reflect the views of the Secretariat of the World Intellectual Property Organization or any of its member states.