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Artificial Intelligence

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Twelfth Session of the WIPO Conversation: Intellectual Property and Synthetic Media

WIPO/IP/CONV/GE/2/25
October 28 to October 29, 2025 (Geneva, Switzerland) Hybrid
10:00 - 18:00 Geneva time

Synthetic media – including AI-generated images, videos, audio and text – is rapidly evolving and raising urgent questions for intellectual property and other legal frameworks, while also creating new avenues for creativity. The twelfth session of the WIPO Conversation, "IP and Synthetic Media", took place on October 28–29, 2025, bringing together governments, policymakers, creators, academics and innovators to discuss intellectual property and synthetic media. The session explored the impact of synthetic media on creativity and innovation, highlighting both its potential to democratize creativity and enable new forms of communication, and the challenges it poses, including hyper-realistic deepfakes, digital replicas, and the unauthorized use of works, voices and likenesses without consent. Discussions examined how a global patchwork of existing IP and non-IP legal frameworks seeks to balance protection of rights and address potential abuses, as well as the role of contracts, content moderation, litigation, and technical measures such as watermarks, labelling and traceability mechanisms. The session also addressed the future role of IP laws, noting that while existing frameworks provide a basis for addressing issues related to synthetic media, international collaboration, experience sharing and exchange of best practices remain essential to ensure that the IP system continues to support innovation and creativity.

The Road to AIII, Episode 1: Infrastructure 101

June 26, 2025 Virtual (English)
13:00 - 14:00 Geneva time

At the 11th Session of the WIPO Conversation on IP and Frontier Technologies, Director General Daren Tang announced the AI Infrastructure Interchange (AIII)--a collaborative and practical forum for sharing information around AI infrastructure. Join us for our first episode of "The Road to AIII" to learn what AIII is all about, how it will work, and how you can get involved as we shape this new forum together.

Eleventh Session of the WIPO Conversation

WIPO/IP/CONV/GE/25
April 23 to April 24, 2025 (Geneva, Switzerland) Hybrid
10:00 - 18:00 Geneva time

Copyright infrastructure, the generally unseen set of organizational systems, processes and technical means that support the implementation of copyright law, is essential to ensure fair protection for creators and copyright owners while allowing for technological innovation to flourish. The rise of generative AI is accelerating the need for a strong copyright infrastructure to ensure that creators are fairly protected while allowing innovation to flourish. As copyright-protected works are increasingly used to train AI models and as AI-generated content becomes more common, the challenges around rights management, attribution, and compensation are growing.||This session explored how different creative industries have developed tailored infrastructure to manage, license, and enforce their rights in the digital environment, and how the development and deployment of AI tools is presenting challenges and opportunities for existing infrastructure. It examined how emerging regulations like opt-out mechanisms and transparency requirements are shaping the landscape and highlighted the importance of building scalable systems that can work across jurisdictions, including for developing countries, and across different creative industries.||The Eleventh session of the WIPO Conversation addressed the role of infrastructure in enabling transparency, consent, and compensation—ensuring the IP system can keep pace with technological change.

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