Create your World Intellectual Property Day campaign

Celebrate your love for sports and innovation

Get ready for #WorldIPDay! This year’s theme, “IP and Sports: Ready, Set, Innovate!”, shines a spotlight on the world of sports and the brilliant creators, inventors and entrepreneurs driving it. Let’s come together to celebrate how creativity and innovation, backed by intellectual property (IP) rights, keep sports thriving, dynamic and accessible for everyone, everywhere.

Explore and share the materials we have developed to support your World IP Day celebrations and to help amplify the importance of IP rights in protecting and promoting the innovation and creativity that power the sport industry.

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Social Media Kit

Access customized images, templates, and graphics for your World IP Day campaign.

World IP Day: Key Messages to Share

Sports inspire passion worldwide and intellectual property rights play a key role in protecting and promoting the innovations that keep the spirit of the game alive, bringing fans together and fueling the future of sports.
On World IP Day, we celebrate the creators, inventors and entrepreneurs who are shaping the sports industry.
By protecting the work of inventors, creators and entrepreneurs, IP ensures recognition and fair reward, fosters ongoing creativity and innovation that inspire fans everywhere.
From broadcasting and esports to merchandise and fan experiences, intellectual property drives the global sports economy and links industries far beyond the game.
WIPO is the United Nations agency that serves the world’s innovators and creators, ensuring that their ideas travel safely to the market and improve lives everywhere.

World IP Day Activities for Everyone

Start a sport innovation mentoring program

Organize a free IP and business consultation or mentoring session for inventors, creators, entrepreneurs and athletes in the sport sector who want to learn how they can use IP to protect their ideas and ensure they are fairly rewarded for their innovations.

Give voice to athletes, fans and IP experts

Connect with local radio, online sports shows or podcasts and create opportunities for athletes, sports entrepreneurs and IP professionals to share their stories. Let them highlight how IP fuels innovation in sports and helps keep the game exciting and accessible for fans everywhere.

Promote IP awareness in sports

Share your knowledge by writing an article or social media post on how IP drives innovation in sports—from broadcasting and esports to fitness tech and merchandise. Highlight how creativity and innovation continue to shape the sports industry and build respect for the IP that makes it possible.

Capture your sport passion on #WorldIPDay

Think about your favorite sports moments or gear that inspires you. Create a short video or photo slideshow showcasing these, then share it on your favorite social platform using #WorldIPDay. Don’t forget to tag @wipo on Facebook, Instagram, LinkedIn, TikTok and X to spread the beat of inspiration worldwide.

Organize an IP and sports event

Host a World IP Day event focused on sports innovation - a webinar, panel, workshop, competition, exhibition or even a community sports day. Celebrate how IP powers creativity and innovation in sports!

Join the World IP Day Youth Video Competition

The World IP Day 2026 Youth Video Competition invites individuals or group participants to submit a 60 to 90-second video showing how IP fuels innovation in the world of sports for a chance to win digital equipment prizes to the value of CHF 3,000.