WIPO Unveils New Logo
April 26, 2010
WIPO unveiled its new logo on April 26, 2010 – a date which marks the 40th anniversary of the entry into force of the WIPO Convention and the 10th anniversary of World Intellectual Property Day. The new logo forms the cornerstone of a new visual identity for the Organization, in line with the new directions being taken to keep pace with the rapid evolution of intellectual property in the 21st century.
The new logo reflects the Organization’s dynamism and innovative spirit, and is a powerful symbol of WIPO’s revitalization and strategic reorientation. It is based on a graphic representation of the WIPO headquarters’ building, an iconic structure familiar to all WIPO member states and stakeholders. The color blue links the Organization with the United Nations. The seven curved lines represent the seven elements of IP, as set out in the WIPO Convention:
The gathering sweep of the curves is inclusive - WIPO is an open forum, welcoming all stakeholders and points of view. The dynamic, upward pitch of the curves represents ideas, movement, and the progress which comes from innovation and creativity. This rests on a strong foundation, the name and acronym of the Organization, representing its long-standing role at the center of international IP policy. The logo’s clean modern lines reflect the trust, reliability and efficiency which are key to WIPO’s corporate image.
Evolution of the WIPO logo
The origin of the WIPO logo dates to 1962 when a design representing WIPO’s predecessor organization, the Unions Internationales Propriété Intellectuelle (UIPI), appeared on some of its publications. That image, similar to the WIPO logo, contained the acronym UIPI at the center. In 1963, that acronym was replaced by the acronym of the Bureaux internationaux réunis pour la protection de la propriété intellectuelle (BIRPI). Then, in 1964, the Director of BIRPI officially communicated the BIRPI logo, name and abbreviation to the member states of the Paris Union, for protection under Article 6ter of the Paris Convention for the Protection of Industrial Property.
In July 1970, the year the Convention Establishing the World Intellectual Property Organization entered into force, the WIPO logo was communicated to the member states of the Paris Union for protection under Article 6ter of the Paris Convention. Since then, it has appeared on the organization’s documents, publications, buildings and other related materials.
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