| Tuesday, March 10, 2009 |
| 09.00 - 09.10 |
Welcome address by:
Mr. Francis Gurry, Director General, World Intellectual Property Organization (WIPO), Geneva 
|
| 09.10 - 10.00 |
Theme 1: Overview of Intellectual Property Financing
Moderator: Ms. Lucinda Longcroft, Senior Legal Officer, Copyright and Related Rights Sector, WIPO
Speaker: Mr. Lorin Brennan, Special Counsel, Independent Film and Television Alliance, Gray Matter, LLC, Los Angeles, United States of America [PPT]
|
| 10.00 - 10.45 |
Theme 2: IP Financing in the Field of Trademarks
Moderator: Mr. Ernesto Rubio, Assistant Director General, Sector of Trademarks, Industrial Designs and Geographical Indications, WIPO
Case study of Malaysia
Speaker: Mr. Jern Ern Chuah, Chief Executive Officer, Advanz Fidelis Sdn Bhd, Kuala Lumpur, Malaysia [PPT]
Case study of brand franchising
Speaker: Mr. Ronald Crawford, IP and Brand Protection Manager, Arsenal Football Club Plc, London, United Kingdom [PPT]
|
| 10.45 - 11.00 |
Q&A / Discussion |
| 11.00 - 11.45 |
Theme 3: IP Financing in the Field of Patents
Moderator: Ms.Tomoko Miyamoto, Head, Patent Law Section, Patent Division, WIPO
Case study of Israel
Speaker: Ms. Renee Ben-Israel, Vice President Intellectual Property, Yissum Technology Transfer, Hebrew University, Jerusalem, Israel [PPT]
Case study of biotechnology industry
Speaker: Mr. Iain C. Shirlaw, Director, Active Investment Partners, Beith, Scotland, United Kingdom [PPT] [DOC]
|
| 11.45 - 12.30 |
Theme 4: IP Financing in the Field of Copyright
Moderator: Ms. Lucinda Longcroft
Case study of Nigeria
Speaker: Mr. Dayo Ogunyemi, Partner, 234 Media Partners, Lagos, Nigeria [PPT]
Case study of software
Speaker: Ms. Leianne Crittenden, Chief Counsel Oracle Financing Division, Oracle Corporation, Inc., Redwood Shores, United States of America [PPT]
|
| 12.30 - 14.00 |
Lunch |
| 14.00 - 15.00 |
Theme 5: Financial institutions’ perspective of IP financing
Moderator: Mr. Yoshiyuki Takagi, Executive Director, Global IP Infrastructure Department, WIPO
Speaker: Ms. Megan Deane, Deputy Managing Director, Ex-Im Bank, Kingston, Jamaica [PPT]
Speaker: Ms. Helena Tenório Veiga de Almeida, Head of Policy Design Department, Coordinator, Intangible Assets Evaluation Program, Brazilian Development Bank, Rio de Janeiro, Brazil [PPT]
|
| 15.00 - 15.30 |
Q & A / Discussion |
| 15.30 - 17.00 |
Theme 6: International policy development on IP financing
Moderator: Mr. Michael Keplinger, Deputy Director General, Copyright and Related Rights Sector, WIPO
United Nations Commission on International Trade Law (UNCITRAL) Legislative Guide on Secured Transactions and current work on security interests in IP rights
Speaker: Mr. Spiros Bazinas, Secretary, Working Group VI, UNCITRAL, Vienna, Austria [PPT]
Speaker: Professor Neil Cohen, Jeffrey D. Forchelli Professor of Law, Brooklyn Law School, New York, United States of America [PPT]
Current law reform of personal property securities law in Australia
Speaker: Mr. Robert Patch, Principal Legal Officer, Personal Property Securities Branch, Attorney-General’s Department, Canberra, Australia [PPT]
|
| 17.00 - 17.30 |
Q & A and discussion on future activities
Moderator: Mr. Michael Keplinger
|
| 17.30 |
Closing |