聚焦 | Sports and IP

Sports and IP

We are delighted to present this special issue of WIPO Magazine. This edition explores the diverse intellectual property (IP) issues that affect the world of sports. This year’s focus has sparked great activity from contributors, who look at topics such as trademarking signature celebration moves, iconic soccer matches or music licensing in choreographed sports. The issue also recovers earlier key essays from industry leaders and conversations with lawyers, creators, and federations shaping the field.

Football derbies: who owns trademarks like “El Clásico” or “Fla-Flu”?

Historic football rivalries often get their own grand titles, such as “El Clásico”. But when a derby becomes an IP asset unto itself, who gets to own its name?

掌控庆祝：合成媒体时代的招牌动作

精明的运动员正日益将自己的招牌姿势注册为图形商标。但是，随着人工智能可以复制和商业化个人动作，商标法是否需要更新？

健身器材外观设计如何影响性能

运动相关的工业品外观设计申请呈上升趋势。在保护可调节哑铃等关键创新方面，海牙体系功不可没。

冬残奥会背后的技术与专利

最近的冬残奥会展示了残疾人体育技术的显著进步。这些创新不仅能增强比赛的竞技性与精彩程度，其带来的效益更超越奥运会本身。

体育运动中的啦啦操音乐许可：ClicknClear的Chantal Epp

了解两届世界啦啦操冠军如何让运动员和体育赛事组织者轻松获取音乐，同时确保对创作者的合理报酬。

知识产权与体育的特殊性

体育是具有普遍吸引力的全球性产业，那么为何体育会引起这么多与知识产权相关的问题呢？

深圳韶音：骨传导技术带来全新的聆听体验

由深圳韶音开发的开创性骨传导技术为用户带来新的聆听体验。该公司对创新的追求及其强大的知识产权战略助其蓬勃发展，我们来一探究竟。

Enda：肯尼亚第一双本土跑鞋

Kenyan entrepreneur Navalayo Osembo-Ombati gave up a job at the United Nations in New York to set up a business making running shoes in Kenya.

电子竞技：对这一数字娱乐（较）新前沿的概述

电子竞技越来越受欢迎，根据Newzoo的数据，不断扩大的电子竞技产业预计将在2022年创造13.8亿美元的产值。安德烈亚·里齐探讨了围绕电子竞技的法律复杂性以及对兼顾各方利益的有效治理体系的需求。

The IP journey of an Olympic Games

When most people think about the Olympic Games, they wonder who will be the next Usian Bolt or Yelena Isnbaeva. But have you ever thought about how intellectual property rights help athletes achieve their remarkable performances, and even make the Games possible?