FIT/Japan IP Global - Women Entrepreneurs Program
Transcript
In the heart of the Andes, a remarkable initiative is underway, empowering women entrepreneurs from Indigenous Peoples, as well as local communities, to harness the power of intellectual property for their businesses. This initiative is part of the Women Entrepreneurs Program, or WEP, a flagship activity of WIPO's Community Enterprises Program.
This program equips these community enterprises rooted in their traditional knowledge and traditional cultural expressions, with the necessary tools to navigate the intellectual property system strategically and effectively, providing them with a solid foundation in business management, branding, and marketing.
Furthermore, the WEP accompanies these women on their journey, supporting them in implementing their intellectual property strategies.
The WEP's transformative work is complemented by the support from Funds-in-Trust Japan IP Global. This fund is a voluntary contribution by the Japan Patent Office, to WIPO. Over the past 37 years, the fund has supported various WIPO activities in developing and least developed countries. Its support for WEP participants has given their businesses a significant boost.
This video celebrates the success stories of two community enterprises. Their members’ lives have been transformed with the support from WIPO and FIT Japan IP Global.
The Asociación de mujeres artesanas Lekonaewa Trompillo Kuwai, from Colombia, specializes in creating beautiful hand-woven products made of moriche fiber. The process of creating their products follows their collective teachings and values regarding the cycles of nature. The goal of the Association is to strengthen and to promote their culture while generating income for their members by making use of their collective mark effectively and strategically.
Interview in Colombia
There are many problems because there are women artisans who are single mothers, also widows. They didn’t have anywhere to sell their products. We learned that the collective mark is very important for an association so that a product gains value. Since no one can use it, only the Association, then the product gains value. WIPO also taught us how to identify potential customers. Now customers come to our village asking where to buy handicrafts. We are currently in the process of registering our products. In the future, I think that the collective mark will be very fruitful for artisans and will help them to value their products more. Now, we are going to label our products. We are going to use our logo to be able to export our products, not only in La Primavera but also nationally or even internationally. Our products will go abroad, and people will say, this is from La Primavera, Vichada.
The Asociacion de Mujeres Empresarias Ashaninkas Iroperanto Koya, from Peru, has 100 members from 15 different communities. Their project focuses on the creation of a plant for the primary processing and packaging of filtering teas. They view this initiative as a key driver for economic development for the association's members and their families.
Interview in Peru
When we didn’t have our collective mark, nobody took us seriously. Sometimes, when we sold our products, people would look at us doubtfully and ask. What brand is it? Because we sold the products without the collective mark, but now that we have this collective mark and that we already have our logo, we identify our work as Iroperanto Koya. We will use brand to be valued, to ensure that our traditional knowledge is respected, and also to ensure that the work of each association is recognized. We believe that everything that surrounds us in our forests, in our territory, must have added value, and we must use it sustainably, and that is what we are doing with the collective mark Ironperanto Koya. In the short term, we plan to implement the filtered tea processing plant so that we have two minimum viable products, which would be the state of launching more lines of filtered teas. The collective mark will make the story of our products and their benefits, which we know in our community and in our territories, reach many people. You can undertake your own project and do great and wonderful things. Friends from WIPO, friends of Japan’s fund, thank you very much for believing in us and for your trust.
In the heart of the Andes, a remarkable initiative is underway, empowering women entrepreneurs from Indigenous Peoples, as well as local communities, to harness the power of intellectual property for their businesses. This initiative is part of the Women Entrepreneurs Program, or WEP, a flagship activity of WIPO's Community Enterprises Program.
This program equips these community enterprises rooted in their traditional knowledge and traditional cultural expressions, with the necessary tools to navigate the intellectual property system strategically and effectively, providing them with a solid foundation in business management, branding, and marketing.
Furthermore, the WEP accompanies these women on their journey, supporting them in implementing their intellectual property strategies.
The WEP's transformative work is complemented by the support from Funds-in-Trust Japan IP Global. This fund is a voluntary contribution by the Japan Patent Office, to WIPO. Over the past 37 years, the fund has supported various WIPO activities in developing and least developed countries. Its support for WEP participants has given their businesses a significant boost.
This video celebrates the success stories of two community enterprises. Their members’ lives have been transformed with the support from WIPO and FIT Japan IP Global.
The Asociación de mujeres artesanas Lekonaewa Trompillo Kuwai, from Colombia, specializes in creating beautiful hand-woven products made of moriche fiber. The process of creating their products follows their collective teachings and values regarding the cycles of nature. The goal of the Association is to strengthen and to promote their culture while generating income for their members by making use of their collective mark effectively and strategically.
Interview in Colombia
There are many problems because there are women artisans who are single mothers, also widows. They didn’t have anywhere to sell their products. We learned that the collective mark is very important for an association so that a product gains value. Since no one can use it, only the Association, then the product gains value. WIPO also taught us how to identify potential customers. Now customers come to our village asking where to buy handicrafts. We are currently in the process of registering our products. In the future, I think that the collective mark will be very fruitful for artisans and will help them to value their products more. Now, we are going to label our products. We are going to use our logo to be able to export our products, not only in La Primavera but also nationally or even internationally. Our products will go abroad, and people will say, this is from La Primavera, Vichada.
The Asociacion de Mujeres Empresarias Ashaninkas Iroperanto Koya, from Peru, has 100 members from 15 different communities. Their project focuses on the creation of a plant for the primary processing and packaging of filtering teas. They view this initiative as a key driver for economic development for the association's members and their families.
Interview in Peru
When we didn’t have our collective mark, nobody took us seriously. Sometimes, when we sold our products, people would look at us doubtfully and ask. What brand is it? Because we sold the products without the collective mark, but now that we have this collective mark and that we already have our logo, we identify our work as Iroperanto Koya. We will use brand to be valued, to ensure that our traditional knowledge is respected, and also to ensure that the work of each association is recognized. We believe that everything that surrounds us in our forests, in our territory, must have added value, and we must use it sustainably, and that is what we are doing with the collective mark Ironperanto Koya. In the short term, we plan to implement the filtered tea processing plant so that we have two minimum viable products, which would be the state of launching more lines of filtered teas. The collective mark will make the story of our products and their benefits, which we know in our community and in our territories, reach many people. You can undertake your own project and do great and wonderful things. Friends from WIPO, friends of Japan’s fund, thank you very much for believing in us and for your trust.
December 19, 2024