Women Entrepreneurs from Indigenous Peoples and Local Communities

Satitia Gomis
Manjack, Senegal

Credit | Marc Prince Gomis

Satitia is a member of the Manjack community. Early on, she became involved in the promotion of one of her community’s precious cultural products, the Manjack woven loincloth, a handwoven traditional textile from West Africa, renowned for its quality and beauty.

Under the program, Satitia will organize weavers of traditional Manjack woven loincloth in her region and intends also to develop a local company incorporating both dress and shoe makers that will use the traditional woven loincloth in new creations. Furthermore, to ensure preservation and valorization of the traditional designs and weaving technic, she will apply for a collective trademarks that may with time evolve into a geographical indication.

Charlotte Kazoora
Bamukisa women development, Uganda

Credit | Estella Kyokusiima

Charlotte is the founder of Tourism inclusion for all limited (TIFA). Her goal is to empower the youth and women in her community and reduce gender-based violence by providing them with a sustainable income. In order to do so, Charlotte provides training opportunities with skilled artisans to teach them how to produce quality handicrafts. Charlotte also provides market access for the goods, locally and abroad.

Charlotte plans to register a trademark to protect and promote the handicrafts that will be marketed under the SCECK CRAFTS project.

Celestine Habiba Magouo Epse Djallo
Mundang, Cameroon

Credit | Mahouli Giandang

Celestine is the founder and manager of HABIBA NATURAL CARE, a company that produces natural cosmetic products from leaves, barks and vegetable oils based on the traditional knowledge of the Mundang people.

Celestine’s business supports women from her community by creating employment opportunities and purchasing local raw materials such as shea butter and sesame oil. During her time in the program, Celestine has focused her IP strategy on the protection of her products’ recipes and distinguishing her products in the marketplace.

Elizabeth Mbau
Kikuyu, Kenya

Credit | Musyoki Musyoka

Elizabeth is developing a brand of herbal tea made from indigenous plants. In doing so, she is working with local farmers in the Aberdare-Mount region of Kenya. She hopes that her project and business to come will help promote the cultivation and preservation of the indigenous plants and provide income for the local communities that cultivate them.

During her time under the program, Elizabeth will focus on product development, market research and the development and registration of a trademark for her business.

Nyasha Clesby Nhutsve
Shona / Karang, Zimbabwe

Credit | Nyasha Clesby Nhutsve

Nyasha is a designer and craft maker who works with talented but disadvantaged women in the rural Victoria Falls region of Zimbabwe to produce cultural artifacts for the tourist market. She has a registered business that operates according to fair trade standards. She plans to open a shop in Victoria Falls that will provide creative women access to market and a fair price for their products.

Nyasha wants to learn how intellectual property can be used to protect designs and products. She also plans to register a collective or certification mark for the products marketed in the shop as well as a regular trademark for her own products.

Laima Abeid Sinare
Chagga, United Republic of Tanzania

Credit | Laima Abeid Sinare

Laima is the owner of AYMA, a registered trademark specialized in the design and creation of beaded women’s accessories. The accessories are based on Tanzania’s culture and traditions, including her own Chagga people. Working with other indigenous women, it is Laima’s goal to maintain, protect and promote her cultural heritage.

During her time in the program, Laima has grown her business and learned how to benefit from, and manage, her trademark.

Cynthia Suyianka
Maasai, Kenya

Credit | Cynthia Suyianka

Cynthia’s project is to establish the Kajido Indigenous Women Enterprise to produce and market honey and related products, based on Maasai traditional knowledge in bee keeping and farming.

Under the program, Cynthia will seek support from the Ministry of Agriculture, Livestock, Fisheries and Co-operatives of Kenya to provide women from the community further training on bee keeping practices. Pilot groups will be established in the Isinya, Kilonito and Mile Tisa areas and will each be afforded 50 beehives. Cynthia plans to register a collective mark to protect and promote the honey-based products.

In parallel, Cynthia also plans to launch the Maasai Language Project aimed at preserving the Maasai language and culture.

Cherina Zerbo
Samo and Mossi Tribes, Burkina Faso

Credit | Cherina Zerbo

DON TALATO is a luxury African clothing company founded by Cherina, who hails from the Samo and Mossi Tribes of Burkina Faso. Cherina established the company with the goal of redefining luxury à l’africaine and providing a platform for artisans and seamstresses to showcase their designs.

Cherina, who joined the program in 2021, aims to register her trademark in key markets to distinguish and promote her goods.

Naeema Al Maimani
Muscat, Oman

Credit | Naeema Al Maimani

Naeema is the owner and manager of the Bait Muttrah Gallery for Heritage and Arts, founded in 1996 and based in Muscat, Oman. When Naeema noticed that Omani traditional silver ornaments weren’t suitable for daily use in terms of weight and shape but rather only suitable for traditional events or as framed decoration, she had the idea to design and produce traditional ornaments in a simplified and modernized way. Making them easy to wear, while at the same time preserving the spirit and authenticity of traditional Omani silver ornaments allowed her to contribute to the dissemination of traditional Omani culture.

As a result of the program, Naeema has registered a trademark that protects and promotes her products.

Loreta Alsa
Tagbanua, Philippines (the)

Credit | Tronix imaging center, Puerto Princesa City, Palawan, Philippines

Loreta is a member of the Tagbanua People of Plawan, in the Philippines. She has a background as a forest ranger and is working with the Philippines Non-Timber Forest Product Exchange Program. The mission of the program is to catalyze the empowerment of forest dependent communities in Asia towards sustainable management of forested landscapes.

As a participant of the program, Loreta is working on the creation of a brand for the commercialization of honey harvested through numerous indigenous harvesting practices. The honey will be labelled based on the type of honeybee it is collected from. Her project also aims to protect the knowledge, skills and practices of the Tagbanua People on traditional honey harvesting from exploitation.

Lucille Anak Awen Jon
Bidayuh, Malaysia

Credit | Ika Norafiza Mazlan

Hailing from Kampung Sibuluh Bau Kuching, Sarawak, Lucille is the founder of a brand known as PUNGU BORNEO. The brand identifies a series of traditional Bidayuh products and seeks to provide a sustainable income for the indigenous women who produce them, particularly housewives and single mothers.

Following her participation in the program, Lucille has applied for a trademark for her brand. She has also developed her marketing strategy and her online presence through both Instagram and Facebook.

Elene Bulashvili
PESVEBI, Dedoplistskaro, Kakheti Region, Georgia

Credit | Emmanuel Berrod (WIPO)

PESVEBI, Dedoplistskaro, Kakheti Region, Georgia

Elene is a weaver representing studio PESVEBI, which makes Kizikian rugs using natural dyes. PESVEBI employs ten local women using local wool that can no longer be processed and is often thrown in nature.

PESVEBI products stand out because of the density of the weaving, color, and artistic level of ornament composition. Rug makers draw inspiration from the local landscape for the weaving themes represented in their work. The studio has received a certificate of excellence for its handicraft products in Transcaucasia and participated in many national and international exhibitions.

Elene is interested in developing the PESVEBI’s intellectual property rights portfolio and explore potential regional and global partnerships.

Gulnara Derbisheva
Leilek district, Kyrgyzstan

Credit | Sagynbek kyzy Symbat

Gulnara is from the Leilek district of the Batken Province in Krygyzstan. To overcome poverty and economic hardship, Gulnara and a group of women from the border communities of the Province developed self-help groups and began producing handmade carpets and souvenirs.

Gulnara’s project is to create a brand and register a collective or certification mark under the name LEILEK KILIM CARPETS to identify high quality carpets and souvenirs made by the self-help groups, thereby allowing the women of her community to make a greater profit. In parallel, Gulnara is also training the women on marketing, management and pricing strategies.

Elamae Membrere
Applai-Kankanaey, Philippines (the)

Credit | Elamae Membrere

Leader of the Poblacion Tadian Young Women’s Organization, Elamae is a member of the Applai-Kankanaey Indigenous Cultural Communities. She wants to ensure that her indigenous community can revitalize traditional knowledge that underpins their cultural identity, which is at risk of being lost. Specifically, her project aims to ensure continuity of cultural knowledge about weaving skills, traditional patterns and cultural practices around clothing use in her indigenous community, and to create employment opportunities for women.

In July 2021, her organization received a Government grant, which was a set of looms for weaving and some speed sewing machines. She is planning a training program for young women to learn the arts of traditional backstrap weaving and loom weaving under a weaving master. Elamae will use intellectual property rights to protect and promote the products produced by the women she works with, including, but not limited to, a trademark.

Ana Shanshiashvili
Georgian Heritage Crafts Association, Georgia

Credit | Lasha Adamashvili

Ana is the Executive Director of the Georgian Heritage Crafts Association (GHCA), which unites more than 300 member artisans, 70% of whom are women. GHCA connects master craftspeople with young practitioners and with contemporary designers. It aims to support the effective marketing of Georgian craft products locally and internationally, and thereby also to economically empower women handicraft practitioners in Georgia.

Ana’s project will enhance the branding of the GHCA shop by registering Ethnodesign as a trademark. She intends to support quality and design standards handicraft products sold through the GHCA by registering a collective mark. Lastly, Ana’s project will explore stronger branding of wool products from the Tusheti/Akhmeta region through the registration of a Geographical Indication for Tushetian Wool products.

Rajita Shrestha
Newa, Nepal

Credit | Bishal Rajbhandari

Rajita is a member of the Newa community, known for its rich culture and traditions. Amongst these traditions is the production of handmade rope incense, a practice that used to be taught to girls within the community as rope incense is needed to conduct nitya puja (daily worship). In the past decade, incense-making skills are getting lost as the market is filled with industrial and imported stick incense.

Rajita’s business project is to produce organic handmade rope incense using ancient methods based on her community’s traditional knowledge. The project will result in the employment of more than 20 indigenous women and finance the producers of the organic raw material used to make the incense. Rajita plans to register a trademark to protect and promote her products.

Naw Su Wah
Karen, Myanmar

Credit | Saw Moo Shee

Naw Su is a Program Assistant at the Karen Environmental and Social Action Network (KESAN). She works with Karen communities to strengthen their traditional practices towards developing food sovereignty and preserving indigenous knowledge relating to food and nature.

As a part of the program, Naw Su will support Karen women with the cultivation and production of dried and preserved mustard leaves, a product unique to Mutraw Karen communities and traditionally used in soups, rice, and salads. Naw Su plans to register a trademark to protect and promote the mustard leaves and will target local markets as well as diaspora communities.

Nurzat Zheenbek Kyzy
Art Group Zharashat, Kyrgyzstan

Credit | Ivan Bulagin

Nurzat is the director of the Art Group Zharashat, which unites artisans of applied arts, artists, architects, designers, sculptors, ethnographers and historians. Nurzat and her team aim to create an Electronic Book of Ornaments and Patterns, which will provide comprehensive information on traditional Kyrgyz ornaments and patterns, including, for example, their origin, name, meaning, history and rules of use.

As part of the program, Nurzat will work on guidelines for the appropriate use of traditional designs.

Armida Alikaj
Social Development Investment (SDI), Albania

Credit | Armida Alikaj

Armida co-founded the non-governmental organization "Social Development Investment" (SDI) in 2017. SDI carries out research and market analysis towards building sustainable small enterprises that support women's social and economic empowerment.

SDI's work is currently focused in the North and Northeast regions of Albania, in which wool textiles represent a primary source of income for generations of many communities. SDI aims to improve artisans' wool skills by developing wool-based, simple-to-manufacture, and environmentally friendly products that generate income for the artisans and their families. By participating in the Program, Armida wishes to learn more about how intellectual property can protect and promote these regional wool products.

Anastasiia Arhunova
Gnizdo, Lviv, Ukraine

Credit |Mari Gubacheva

Anastasiia has had a deep interest in the culture and traditions of her country since she was a teenager. Early on, she began exploring her country and studying the cultural aspects of each region that intrigued and inspired her.

She founded the linen home textile brand Gnizdo that has collaborated with many dressmakers, local hotels, artists, designers, and bloggers, participating in multiple exhibitions and projects nationally and regionally.

She would like to learn how to protect intellectual property assets of traditional craftswomen, help community craftswomen get orders and benefit commercially from their craft, and preserve, modernize, and popularize the cultural heritage of the different regions of Ukraine.

Fruzsina Arkhely
Directorate of Intangible Cultural Heritage, Hungary

Credit | Emmanuel Berrod (WIPO)

Fruzsina has been working at the Hungarian Open Air Museum’s Directorate of Intangible Cultural Heritage since 2018. She is responsible for coordinating the implementation of the 2003 UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage. As part of her job, she provides advice to, and communicates with, local communities on intangible cultural heritage issues.

Her PhD topic is related to small communities’ coping mechanisms regarding the growing influence of globalization and adaptation to modernization by transforming their traditional practices.

By participating in the Program, she hopes to be able to assist local communities with distinguishing and commercializing their products.

Radoslava Balabanova
Creative Center of Kalofer Bobbin Lace, Bulgaria

Credit | Emmanuel Berrod (WIPO)

Radoslava is a lace maker representing the Creative Center of Kalofer Bobbin Lace. Its main purpose is to promote the Bulgarian national style and technique of bobbin lace making. The Center combines archival, organizational, commercial and educational activities. The two biggest challenges identified by the Center's team relate to financing and human resources, both of which are intertwined. By struggling to secure stable streams of funding, it becomes difficult to hire people with the necessary skills and competencies to further the work of the Center.

By participating in the Program, Radoslava would like to focus on protecting and growing the Kalofer bobbin lace brand.

Solveig Ballo
Sami, Norway

Credit | Marie Louise Somby, Árvu

Solveig is a Sámi from Norway. She is an economist and the CEO of a small innovation company known as “Sámi business garden”. The company supports Sámi entrepreneurs operating in the creative industries that make and sell Sámi handicrafts.

As a participant in the program, Solveig has planned and organized a training program on intellectual property for Sámi entrepreneurs. The goal of the program was to address the development, protection and promotion of designs and traditional handicraft. Since then Solveig has continued to support Sámi entrepreneurs on intellectual property issues and is planning further training and awareness-raising activities.

Tatyana Batova
Nenets, Russian Federation

Credit | Malyutin Maksim

Tatyana is a designer by profession. She strives to promote the significance of the cultural heritage of the Nenets people and preserve the Nenets language. Tatyana’s project aims to establish an educational platform to collect best practices and tools for indigenous peoples to preserve and promote their cultural heritage through design and fashion.

Tatyana hopes that her participation in the program will help her better understand the copyright and design systems and find solutions for more efficient protection of traditional culture-based designs.

Cristina Dan
Șezătoarea Basarabiei, Chișinău, Republic of Moldova

Credit | Aida Bondari

Cristina is an embroiderer and administrator of a community of women who embroider traditional shirts with altiță (embroidery on the shoulder). Her community is called Șezătoarea Basarabiei and has around 20 active members in Chișinău, and around 200 throughout the country. One of the community’s objectives is to preserve their knowledge and pass it on to the next generations, but also to promote the traditional dress and especially the traditional altiță shirts.

Through participating in the Program, Cristina wishes to learn more about how to protect and commercialize products created by the community.

Liubov Drohomyretska
Art House Tobivka, Ivano-Frankivsk, Precarpathia, Ukraine

Credit | Emmanuel Berrod (WIPO)

Liubov is an embroiderer and member of the Community of Precarpathian Craftsmen. She represents the Art House Tobivka, which incorporates a museum of authentic traditional clothing, an art space for people who want to learn traditional Ukrainian techniques of embroidery, a workshop of traditional Ukrainian handmade and machine embroidery, and a retail store of materials and fabrics for embroidery and other crafts. An important goal of the Art House is the promotion, reproduction and teaching of embroidery techniques, colors, and ornamental features as well as the manufacture of folk costumes.

Liubov wishes to learn more about how to protect and promote the different intellectual property assets of Tobivka.

Metka Fortuna
Idrija Lace Makers Association, Slovenia

Credit | Metka Fortuna

Metka is a teacher at the Idrija Lace School and coordinator of activities of the Idrija Municipality, the Idrija Lace Makers Association, and the Faculty of Natural Sciences and Engineering that relate to Idrija lace.

Metka is the Chair of the committee for the geographical indication "Idrijska cipka" with permission to use the geographical indication for her lace products.

By participating in Program, Metka wishes to learn more about how to increase the value of lace for the benefit of the 100+ local community lacemakers, as well as explore hot to best attract younger generations to continue the traditional craft.

Enikő Gerencsér
Győr, Hungary

Credit | Enikő Gerencsér

Enikő is a fifth-generation blueprinter working in the family workshop in Győr.

Enikő is also a member of the Kisalföld Folk Artists’ Association cultivating and promoting folk art traditions and representing the artisans’ interests. The association organizes events, workshops, training courses, and exhibitions.

Some of the challenges for the traditional textile industry include difficulties in procuring raw materials such as cotton and dyes, and the rise of energy prices. She hopes to learn how intellectual property tools can help her community protect and promote blueprinting products and distinguish them from non-authentic goods.

Lavinia Ghimbășan
NALBA, Transylvania, Romania

Credit | NALBA

Lavinia began working with traditional textiles as the co-founder and co-designer of NALBA, a textile innovation project that addresses sustainability and the return to roots and traditional craft. She collects and revives natural dyes with the NALBA group.

A key value of the group is its community-based approach. The group’s research process included ethnographic research, visits, interviews, and workshops. They also gather visual inspiration and storytelling lines from within their community.

Lavinia intends to register NALBA as a trademark, as well as learn more on how to keep the dying techniques as trade secrets.

Anna Halíková
Česká Palička, Prague, Czech Republic

Credit | Emmanuel Berrod (WIPO)

Anna is a self-taught and experienced lace maker representing the organisation Česká Palička. Her interest in bobbin lacemaking began when she was a child. In addition to bobbin lace, she is interested in all types of handmade textiles, including antique lace.

Anna co-founded the "Krajka" (Lace) Association, which became part of Česká Palička. In addition to publishing the magazine "Krajka," Česká Palička also offers lace courses, educational books, calendars and collections of lace patterns.

As part of her involvement in the Program, Anna wishes to register her logo and transmit tips on intellectual property to other lace makers in her magazine.

Slavica Hristova
Skopje, North Macedonia

Credit | Slavica Hristova

Slavica is an ethnologist and curator at the Museum of the City of Skopje.

She is also an entrepreneur and owns a fashion studio called "My Story" in which she produces clothing with ethnic elements. In her studio, she often welcomes women from different communities and backgrounds, and they work together to make unique clothing items with natural materials and folk inspiration.

By participating in the Program, Slavica plans to organize, through her position at the museum, workshops and information sessions for local community women entrepreneurs to improve their knowledge and skills to protect and promote their traditional creations

Leniie Ibrahimova
LeniE'/Busurmanka, Crimea, Ukraine

Credit | Emmanuel Berrod (WIPO)

Leniie is a professional fashion designer who graduated from the Kharkiv State Academy of Design and Arts. Through her work and collaborations with community members, she is promoting and popularizing the traditional Crimean Tatar heritage. She participated in many international exhibitions, competitions, and fashion shows in Europe and beyond.

In 2015, she founded LeniE' LLC, specializing in fashion, film, and entertainment design, and registered the brands busurmanka LeniE'® and busurmanka® on the national level.

Leniie would like to explore opportunities for international trademark registration, design protection as well as geographical indication for certain creations.

Vesna Jakić
Ruta, Cres, Croatia

Credit | Nenad Martić

Vesna is a designer and the head of the Ruta Association based on the island of Cres. For over two decades, Vesna has led projects and creative workshops for children and young adults to teach them about the traditions and usage of wool. Vesna aims to educate the community about the diverse ways in which wool can be used, such as by processing it via the felting technique and recycling it.

Vesna is particularly interested in registering her logo as a trademark, as well as learning more about copyright for her designs and exploring a certification for wool-based products.

Silvija Juozelskytė
SilvijART, Ignalina, Lithuania

Credit | Emmanuel Berrod (WIPO)

Silvija is an accomplished textile artist and designer using linen yarn in her art and design, which is an ecological and sustainable material with very deep roots in her country.

Silvija learned to card wool, spin, weave, knit, and dye thread in her village with her grandmother during her childhood. She now has a textile studio called SilvijART, where she weaves and develops projects using a variety of textile mediums and which involves professional textile artists, her regional community, and schools.

Silvija intends to register a trademark to better protect and promote her products.

Lucyna Ligocka-Kohut
Koniaków Lace Foundation, Istebna, Poland

Credit | Emmanuel Berrod (WIPO)

Sladana is an entrepreneur working working with local community women artisans from Western Serbia. She is also a craft practitioner herself, practicing with her sisters various crafts, such as weaving, embroidery, knitting, crochet and teaching the family story of original creations fused with contemporary fashion.

One of the collections created with her sisters, the Nonna Handmade collection, was inspired by their grandmother Milena and grandfather Milinko, and combines traditional and contemporary production methods.

By participating in the Program, Sladana wishes to learn more about trademark registration as well as tips and tricks on how to increase the business’ outreach online.

Slađana Milojević
Nonna Handmade, Belgrade, Serbia

Credit | Emmanuel Berrod (WIPO)

By participating in the Program, Sladana wishes to learn more about trademark registration as well as tips and tricks on how to increase the business’ outreach online.

Diana Roșca
Șezătoarea Ciocârlia, Costești, Republic of Moldova

Credit | Aida Bondari ; Sergiu Bondari

Diana is a graphic designer and embroiderer.

In 2020, she founded the "Șezătoarea Ciocârlia" community in her village, located about 20km from Chișinău, with the primary goal of reviving peasant art. The association has become a nest for people who love authentic traditions.

Their activities include organizing exhibitions, coaching people, and selling traditional shirts. Their biggest challenge is obtaining raw materials since there are no importers in the Republic of Moldova.

Through participating in the Program, Diana wishes to explore the registration of a collective mark to be used by members of her community when selling their products.

Ana Šakić
Croatian Cultural Artistic Association Rodoč, Mostar, Bosnia and Herzegovina

Credit | Emmanuel Berrod (WIPO)

Ana is an economist and jewelry designer representing the Croatian Cultural Artistic Association Rodoč. The association aims to preserve, protect and promote the intangible cultural heritage of Croatia in Bosnia and Herzegovina and to sensitize younger generations to their heritage. The association organizes workshops on creating traditional items delivered by women as keepers of these traditions. The workshops create social synergies between generations, with older women passing on their skills and know how to younger generations.

Through her participation in the Program, Ana wishes to create a brand for the association and register a trademark for her jewelry workshop.

Soňa Stančíková
Detvianske Ludove Umenie (DLU), Detva, Podpol’anie, Slovakia

Credit | Ana Jurčević

The Detva and Podpoľanie regions are rich in folk traditions and dances. Soňa is the fourth generation working in the family business Detva's Folk Art.

Soňa's family makes traditional folk clothing using a special embroidery hook. They organize and participate in events that promote this art, such as exhibitions and workshops. Their products are marketed under the brand Regional Product of Podpoľanie, which means that they are handmade with crooked needles and have original ornaments.

Soňa wishes to learn how to better protect the traditional patterns and promote the products, including in foreign markets.

Elena Variksoo
Seto, Russian Federation

Credit | Elena Variksoo

Elena belongs to the Seto people and is an activist for the preservation and promotion of her native Seto culture. Elena’s business consists of manufacturing and commercializing products based on the traditional Seto culture, ranging from handmade handicrafts to food products, such as traditional cheeses and other dairy products. All products are made using raw materials/ingredients supplied by the Seto Community of the Pechorsky District.

While the products have initially been sold through an online store and existing souvenir platforms, Elena plans to open an outlet with a mini-cafeteria as soon as the pandemic situation allows. She is currently looking at a trademark registration to better promote and protect her products.

Flutura Xhabija
SHGPAX/PBWHA, Albania

Credit | Emmanuel Berrod (WIPO)

Flutura is a craft maker with over 30 years of experience in the area of traditional handicrafts, organizing, exhibitions, workshops, business skills trainings and other activities for the benefit of local artisans and entrepreneurs. She is also the founder of the national association for female entrepreneurship "SHGPAZ/PBWHA" dedicated to the provision of capacity building activities and women's business development in Albania. Her objective is to further the economic empowerment of women across the country to, in turn, increase their contribution to the local and national economy.

With her participation in the Program, Flutura wishes to advance the registration of a collective trademark to be used by local artisans on traditional products.

Ani Yoveva
Samokov, Bulgaria

Credit | Emmanuel Berrod (WIPO)

Ani is an embroiderer with extensive experience in creating, preserving, restoring and reproducing local and regional traditional designs from Samokov and Dupnitsa. She is a lecturer and instructor of needlework and has led workshops at the National History Museum.

Ani has experience working with women from local communities on several National Culture Fund projects. She has participated in several embroidery competitions and exhibitions and has published two books on embroidery and stitch visualization.

During her time in the Program, Ani would like to focus on the protection and commercialization of products under a dedicated trademark.

Sandra Karina Aduviri Chambi
Aymara, Bolivia

Credit | Mauricio Ordoñez Aduviri

Sandra works with a national organization known as Red OEPAIC (Red de Organizaciones Económicas de Productores Artesanas(os) con Identidad Cultural) - Network of Economic Organizations of Craftspeople with Cultural Identity. Early on, she came to realize that although traditional craftwork heavily contributes to local economic growth and employment, it often lacks intellectual property protection.

Sandra’s objective is to safeguard and revitalize the traditional handicraft techniques and cultural expressions of her community. In order to do so, she plans to register a mark to identify products made by women from her community on national and international markets and to create and opportunity to share the stories and knowledge related to her community’s products.

Aurelia Ahua Paa (left) and Romelia Papue Mayancha (right)
Community of Tigüino; members of the Waorani Nation and Amazonian Kichwa People, respectively, Ecuador

Credit | Sara Fuentes Maldonado

Aurelia is a member of the Waorani Nation with training from the OPIAC Leadership School for Indigenous Peoples. Since 2018, she has worked as a community land overseer for the Eco-Science and Amazonia Foundation 2.0. On the other hand, Romelia focuses on technical matters, including purchases and sales as well as outreach via social networks. As breadwinners for their households, Aurelia and Romelia both find craft related work, where they have gained the knowledge required a good alternative to oil- or timber company jobs.

Ömere means “forest” in Wao Terero. The business began with eight craftswomen seeking to pass on their knowledge – of art, creativity, innovation and design – to younger generations. Now collaborating with 60, Ömere aims to help perpetuate the ancestral knowledge and intergenerational values of the Waorani People, despite the rapid cultural changes now occurring.

Enma Alvarado Huatatoca (left) and Clemencia Alvarado Huatatoca (right)
Nueva Esperanza Community,Amazonian Kichwa People, Ecuador

Credit | Sara Fuentes Maldonado

The community of Nueva Esperanza, which is situated near the Antisana ecological reserve, is an area well suited to farming. Nueva Esperanza’s Kichwa families are dedicated to farming and conservation of the region’s biodiversity. The initiative started when the community saw the need of using natural resources in a responsible and sustainable way. Enma and Clemencia represent the Sumak Yaku Farm Association, whose 54 members began offering for sale a range of essential oils extracted from lemon verbena as well as cinnamon, lemon and orange. More recently, a substance called sangre de drago, extracted from the area’s “dragon’s blood” trees has also been added to the list. All of these products are registered with health authorities and have their own logos. During their time in the program, Enma and Clemencia will be working to further develop the IP strategy for their community’s products.

Jimena Aranibar Blanco (left) and Dayana Blanco Quiroga (right)
Turco Marka, Carangas Nation, Bolivia

Credit | Dayana Blanco

Jimena and Dayana are members of the Carangas Nation living in the Turko Marka indigenous community in Oruro, Bolivia. Turko Marka is a major producer of camelid livestock, llama meat and other derivatives, consisting mainly of jerky. When community leaders took the decision to commercially produce and sell llama jerky, they created and registered the company EcoTurco, which resulted in job creation within the community and the production of nourishing and healthy food for consumers. Therefore, their aim is to tackle unemployment and malnutrition. The community now plans to register a collective trademark, enabling it to export its jerky production to international markets.

María Auxiliadora Corral Hidalgo (left) and Dexcy Zambrano Fernández (right)
Los Naranjos Community, Montubio People, Ecuador

Credit | Sara Fuentes Maldonado

Los Naranjos is a community of the Montubio People of Ecuador that farms and produces wild fruit. Maria Auxiliadora and Dexcy provide training in the transformation of raw materials into finished products with added value, that are offered for sale but also consumed within the community to improve nutrition. Dexcy is a student in agribusiness looking into ways to fully exploit the potential of seeds. She has collected 15 varieties, three of which have already been officially classified.Together, María Auxiliadora and Dexcy are working to revive and apply their people’s heritage of traditional farming and nutritional knowledge for the benefit of their community.

Juana Griselda Couch Cab
Yucatec Maya, Mexico

Credit | Juana Griselda Couch Cab

Juana is dedicated to farming, beekeeping and livestock. She works with a Mayan group of women known as Kuchil Kaab, which produces health care products from Melipona honey, that comes from the native Xunaan Kaab bee.

Juana’s project has a dual objective: to train the women’s group and help them market and sell their products, and to promote the health benefits of honey within wider urban communities. In order to achieve these objectives, Juana will support the women’s group with the registration of a collective or certification mark for the honey-based products.

Celeste Mariana Escobar
Collective of Indigenous Women Potters from Caaguazu, Paraguay

Credit | Vero Cordoba

Celeste is a member of the Collective of Indigenous Women Potters from Caaguazu Itá, a community initiative founded in 2002 and known as “Kambuchi Apo”. The collective has achieved direct sales to consumers using fair trade practices. It is also active in the digital economy, using social media tools, which enable the potters to reach a wider consumer base.

Celeste aims to safeguard and revalue her Collective’s ancestral ceramic techniques and to find ways to develop a sustainable provision of raw materials needed to produce the ceramic works. By joining this program, Celeste hopes to acquire the knowledge needed to market her products internationally and to protect them.

Clorinda Flores Chero (left) and Juana Ruiz Nima (right)
La Encantada, Peru

Credit | Sara Fuentes Maldonado

Clorinda and Juana live in a village of artisans largely dedicated to ceramic craftwork. Recognized for its quality and originality, their work also revives ancestral techniques of the Vicús and Tallán cultures. As members of an outward-facing association of craftswomen, “La Encantada”, both women work to promote the community’s handicrafts, culture and tourism as a means to support their families. They are committed to economic opportunity and empowerment for craftswomen, delivering trainings to improve the quality of craftwork and looking for sales and promotion opportunities for their products at craft fairs. Their goals are to increase sales volume, expand the scope of their business locally and regionally and ultimately start exporting to foreign markets.

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Verónica Guatatuca Santi (left) and Mireya Santi Santi (right)
Kisuar Amazanga Community, Amazonian Kichwa and Shuar People, Ecuador

Credit | Sichan Santi

Verónica and Mireya are members of the Kisuar Amazanga community. They both work on the farm growing trees and native plants that produce seeds used in their jewelry and mocawas (traditional bowls).

Income from the sale of those products helps to pay for school tuition and is also saved to later invest in workshops. Eight women participate in these activities and sell products in the community and at fairs. This group now plans to establish a formal association, register a collective mark, find more customers, increase jewelry production and involve more women from the community.

Maria Yolanda Hernández Gómez
Tsotsil Maya, Mexico

Credit | Tania Vázquez

Yolanda is a member of Mujeres Sembrando la Vida, a group of 70 Tsotsil women artisans who decided to band together to sell their handmade textiles, created with a waist loom and embroidered by hand. The textiles are sold via an online store, which has helped to improve the living standards of the members.

As part of the program, Yolanda wants to learn how to protect the designs of the group’s artisanal products and register a collective or certification mark to distinguish their products in the marketplace.

Angelica Huanca Iquisi (left) and Felipa Marca Choque (right)
Ayllu Agua Blanca, Pukina Nation, Bolivia

Credit | Sara Fuentes Maldonado

Angelica and Felipa are members of Bolivia’s Pukina Nation living in the community of Ayllu Agua Blanca. Both are members of the Ayllus and Markas of the Qullasuyu National Council (CONAMAQ) and active participants in its committees on community development.

Their community’s business consists of 15 women engaged in crafting traditional woolen products and managing alpaca livestock, as the source of wool used. Consisting largely of knitting and weaving, the work has been rewarding for the women involved, who use needles as well as looms to produce scarves, sweaters, dresses, gloves, caps, collars and other articles. This initiative started when Angelica and Felipa saw that the work at the mines was too risky for women in their community. Therefore, they created this initiative, which allows women to have an additional source of income.

Angelica and Felipa are particularly interested in learning how best to market their products. The main challenge has been limited sales for lack of a direct market.

Aurea Eulalia Mendoza Capcha
Community of La Quinua, Peru

Credit | Aurea Eulalia Mendoza Capcha

Aurea is a potato farmer from the rural community of La Quinua. She belongs to a family of dedicated farmers and has been growing potatoes in the field since she was a little girl. For Aurea, there is an important cultural value of the potato in the community, linked to the traditional knowledge, methods and tools of preserving the varieties unique to the region and the country. Besides being a mother and a farmer, Aurea is an active member of the Association of Guardians of the Native Potato from Central Peru (Asociación de Guardianes de la Papa Nativa del Centro del Perú – Aguapan).

As a part of the program, Aurea has received guidance on the creation of a collective mark to distinguish and commercialize the native potatoes produced by the members of the Aguapan association.

Lorcia Moore
Creole, Belize

Credit | Kyle Zuniga

Lorcia is the successful owner and creator of Naturally Belize Coconut Oil Products, an eco-friendly company that uses the bi-products of coconut to produce hair and skin care products. Naturally Belize’s products are made with 100% pure virgin coconut oil, retaining the coconut’s nutrients and natural flavor. Lorcia is also the founder of the Women Coconut Processors Association, which trains women in production of coconut-based products.

During her time in the program, Lorcia received guidance on how to protect her business’ intellectual assets and promote her goods nationally and internationally. Lorcia now markets her products through a physical store in Punta Gorda, Belize, and an online store.

Chevauné Moore-Minott
Arawak/Maroon of Jamaica, Jamaica

Credit | Alex Moore-Minott

Chevauné is a member of the West Indian Tribal Society, which works towards cultural preservation through promotion, advocacy and education activities. She is also the co-founder of Katawud Natural Products, a tribal business based in Cattawood Springs that creates tradition-based natural products including soaps, herbal teas and medicines to promote the sustainability and economic viability of her culture.

Under the program, Chevauné will focus on the branding and marketing strategy for Katawud Natural Products. She hopes that her initiative will contribute to making indigenous culture fashionable and useful, thus encouraging youth to preserve and practice it in a time when it is often more attractive to abandon indigenous lifestyles.

Diana Mori Gonzales
Shipibo-Konibo, Peru

Credit | Dañana Karolay Urqui Mori

Diana is a member of the Shipibo-Konibo community. She is building an indigenous business called Kene Biri aimed at strengthening the capacity of women entrepreneurs from her community who deal in handicrafts and other art ventures and help them to protect and promote their traditional arts and crafts.

During her time in the program, Diana will look for business opportunities for her community and receive guidance on how to protect her community’s intellectual assets, including the registration of a collective or certification mark.

Ruby Ponare Rodriguez (left) and Milena Rincón Lara (right)
Trompillo Kuwai, Sikuani People, Colombia

Credit | Sara Fuentes Maldonado

The ancestral land where Ruby and Milena live is shared by various indigenous peoples: the Sikuani, Cuiva, Piapoco and Waipijiwi. Milena is the leader and representative of the recently established Lekonaewa Association of Craftswomen. Ruby is an active craftworker within the community. They and fellow workers create traditional woolen products and prepare manioc and casabe (yucca bread). Their collective aim is to revive and develop traditional crafts, keep the memory of their ancestors alive and live a good life consistent with the beliefs of their people.

Their dream is to have their own workshop where they can sell their and improve their products for export. Additionally, they want to have this space to teach children about their traditional techniques of making their crafts.

Judith Blanca Reymundo Ruiz (left) and Marisol Shariva Pérez (right)
Platanillo de Getarine, Florida, Ashaninka/Yanesha and Ashaninka, Peru

Credit | Sara Fuentes Maldonado

Peru’s Puerto Bermúdez District is home to 147 Asháninka indigenous communities. The Asháninkas Iroperanto Koya Association of Women Entrepreneurs, of which Judith and Marisol are members, has brought together 50 women from 15 of those communities with the aim of reviving their ancestral culture, language, practices and knowledge, now in danger of extinction. The Association also strives to support the economic empowerment of Asháninkas women and to promote and distribute its members’ products through the Association’s participation in eco-fairs in Lima. Judith and Marisol’s participation in the program will provide the opportunity to develop and implement and IP strategy for the community’s’ products.

María Rosero Trejo (left) and Nury Ruano Chapues (right)
Ipiales indigenous reservation, People of Los Pastos, Colombia

Credit | Sara Fuentes Maldonado

María and Nury live on an indigenous reservation in the town of Ipiales in southern Colombia. They are the coordinators of a community weavers’ network comprising 30 women and three men. Working with their traditional Guanga fabric, the weavers produce ruanas (a kind of poncho), scarves and handbags. All products are handmade from sheep’s wool, using traditional manual techniques for shearing, carding, winding, stretching, washing and dying to prepare the raw material that is then woven into various fabrics. The business engages women, youth and children in the revival of ancestral knowledge, customs and traditions. The goods are then offered for sale, thus helping to disseminate Pasto culture and supporting the community’s livelihoods.

Judith Marina Torres Solís
Arhuaco, Colombia

Credit | Artesanías de Colombia

Judith is a member of the Arhuaco community and the Asoarhuaco Association of local producers. She is also the founder of the Kunsamu (origin of women) weaving line in the communities of Kankawarwa, Munimake and Windiwa. The aim of the Kunsamu line is to strengthen the artisans’ cultural knowledge, refine ancestral weaving techniques and improve the women’s economic income.

As part of the program, Judith will focus on the development of strategies to safeguard and protect the traditions, design and symbols of the mochilas Arhuacas (backpack) by registering “Kunsamu” as a trademark. She will also focus on the marketing strategy for her community’s products.

Nancy Clara Vásquez Garcia
Ayuujk Mexico

Credit | Luis Balbuena

Nancy is one of the founders of the Ääts hilando caminos collective, a group of women embroidery committed to the preservation, safeguarding and promotion of the traditional handicrafts and ancestral knowledge of the Santa Maria Tlahuitoltepec Mixe community. The women of this group design and produce traditional clothing including the Xaamnixuy and Tlahuitoltepec blouses, which they offer for sale in physical outlets but also online.

During her time in the program Nancy received guidance on how to protect and promote her community’s cultural expressions, including in the digital economy.

Fanny Vergara Ibarra
Vargas Torres, Ecuador

Credit | Lorena Salazar Villarreal

Fanny is a member of the 200-year old Vargas Torres Community in the Tosagua Canton. Her project is to establish the Manabi culinary school with a focus on a ‘farm to table’ approach. The school will instill in future chefs the value of the work that goes into the production of quality food.

As part of the program, Fanny is developing a better understanding of intellectual property rights and how they can be used to protect and promote her community’s many creations and innovations.

Ashley Minner
Lumbee Tribe of North Carolina, United States of America

Credit | Jill Fannon

A member of the Lumbee Tribe of North Carolina, Ashley is a folklorist and has studied and documented aspects of her community’s cultural identity. Through ethnography, archival research and with the help of her elders and creative team, Ashley has been mapping East Baltimore’s historic area known as “The Reservation”.

As a participant in the program, Ashley has developed several projects that will document the aforementioned historic “Reservation”. These include a print map and guide, a cellphone walking tour application an Arc GIS story map and a dedicated website. Ashley intends to promote the use of these resources and spread knowledge of the Lumbee’s cultural heritage.

Shannon Monk
Mi’kmaq and Oji-Cree, Canada

Credit | Shannon Monk

Shannon is Mi'kmaq from Lennox Island in Prince Edward Island, and Oji-Cree as a member of St. Theresa Point First Nation in Manitoba. She has worked her whole life with First Nations, primarily as an educator. Shannon is supporting Mi’kmaq elders, knowledge keepers, artists, crafters, performers and business owners to protect their cultural knowledge.

As part of the program, Shannon is exploring collective intellectual property strategies that will aim to build an authentic certification process for cultural tourism business owners, entrepreneurs, crafters, artists and performers. She believes that this initiative will be an important step towards creating a strong tourism sector by upholding the authenticity of Mi’kmaq cultural products and tourism experiences.

Theresa Secord
Penobscot, United States of America

Credit | Steve Wewerka, courtesy of First Peoples Fund

Theresa is a traditional Penobscot basket maker. She weaves traditional Wabanaki baskets using her great-grandmother’s wooden forms and tools, a skill she learned from an elder in her community. She has taught many to weave ash and sweet grass baskets, including her own son, to ensure continuation within her family.

As part of the program, Theresa has been documenting the traditional weaves of the Penobscot and Passamaquoddy tribes in Maine – a first-time endeavor by an indigenous person. She also registered the trademark WIKEPI BASKETS to protect and promote her baskets and developed her online presence by setting up her website.

Florence Jaukae
Goroka, Papua New Guinea

Credit | JAT Photography

Florence is an internationally recognized fiber artist and sits at the forefront of wearable Bilum. She is also the founder of the Goroka Bilum Festival, a platform that aims at preserving and celebrating the cultural practice of weaving bilum and which now provides women weavers in Papua New Guinea an opportunity to earn an income.

As a participant of the program, Florence has received guidance on how to manage intellectual property issues that arise in the context of the Goroka Bilum Festival. She has also started the process of registering her own trademark to ensure that her work is easily identified and attributed to her and her culture.

Subama Mapou
Kanak Unia tribe, New Caledonia (France)

Credit | Subama Mapou

Subama is a young Kanak from the Unia tribe. She holds a bachelor in biology and a master in plant and micro-organism biology. She is the founder of GARDENIA COSMETIQUE, a startup that aims to promote biodiversity and traditional knowledge using an ecological and innovative eco-extraction process.

As a participant of the program, Subama co-founded the Kanak Institute of Plants, Handicrafts and Indigenous Languages (IKAPALA), an NGO which aims to bring together a network of actors committed to the enhancement and protection of Kanak traditional knowledge. Subama also intends to develop a database of natural resources in vernacular languages.

Tia Taurere-Clearsky
Nga Puhi/Ngati Kuri (Maori), New Zealand

Credit | Billie Jean Gabriel Photography

Tia is an editor and videographer for broadcast television who noticed that existing online repositories did not provide truly accurate depictions of indigenous people and the way they live. To provide indigenous representation and content to service the film and television industry, Tia decided to create a website to provide indigenous footage and images.

Under the program, Tia has approached indigenous artists in New Zealand, Australia, Canada and the United States of America in furtherance of her project. She aims to protect and promote her work and the work of the artists that will be featured on her website through copyright and trademarks.