Madrid System Case Study Highlight: Fast Retailing Co. Ltd. – One of the World’s Largest Apparel Retailers
3 de fevereiro de 2022
We have just published another case study highlighting how the Madrid System helps companies to manage their portfolio of international registrations. Today, we present the case of Japanese retailing company Fast Retailing Co., Ltd. Over the years, Fast Retailing has positioned itself as one of the top three apparel retailers in the world.
With only thirty years of experience, Fast Retailing Co., Ltd has become one of the world’s largest apparel retail companies, including diverse global brands as UNIQLO, GU, Comptoir des Cotonniers or Princesse tam.tam.
Fast Retailing not only designs, manufactures, distributes, and sells a wide array of apparel goods, but also focuses heavily on branding and intellectual property protection. With a view to expanding into new markets, the Japanese company strives to acquire trademark protection in potential key markets well before actually entering those markets.
With expansion comes the likelihood of trademark registration issues, such as “central attacks”, when a brand ceases to enjoy protection in all designated countries due to the basic mark being revoked. Discover how the Madrid System helps Fast Retailing Co., Ltd expand into new markets and manage their portfolio and branding strategy while mitigating risks.
Access the full Fast Retailing case study
Coming soon
We will be highlighting more of our latest case studies throughout the year, featuring innovative companies across a variety of different industries. These case studies will provide you with insights into how companies can make the most of the Madrid System to support their global expansion and how protecting your mark abroad can help you obtain wider market recognition and increase your global competitiveness. Stay tuned!