Leveraging IP to Enter Foreign Markets: The Case of a Transnational Franchising Company
| Document Code | WIPO/SMES/SIN/07/2(B) |
| Related Meeting(s) | WIPO/SMES/SIN/07 |
| Publication Date | September 1, 2007 |
| English | Leveraging IP to Enter Foreign Markets: The Case of a Transnational Franchising Company |