Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising
Document Code | WIPO/SMES/KUL/06/WWW[68921] |
Related Meeting(s) | WIPO/SMES/KUL/06 |
Publication Date | November 2, 2006 |
English | Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising Ong Chui Koon, SIRIM Berhad |