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Marketing and Branding Strategies: The Role of Collective Marks, Certification Marks and Geographical Indications for Business Success

Document CodeWIPO/SMES/KUL/06/WWW[68917]
Related Meeting(s)WIPO/SMES/KUL/06
Publication DateNovember 2, 2006
EnglishMarketing and Branding Strategies: The Role of Collective Marks, Certification Marks and Geographical Indications for Business Success

Speaker: Mrs. Lien Verbauwhede Koglin, Consultant, SMEs Division, WIPO

Complete document
Marketing and Branding Strategies: The Role of Collective Marks, Certification Marks and Geographical Indications for Business Success, single (ppt)
2574 KB
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