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Collective Marketing: Adding Value with Geographical Indications, Certification Marks and Collective Marks

Document CodeWIPO/SMES/BWN/13/10/DAMODARAN
Related Meeting(s)WIPO/SMES/BWN/13
Publication DateMay 19, 2014
EnglishCollective Marketing: Adding Value with Geographical Indications, Certification Marks and Collective Marks

Prepared by Dr. A. Damodaran, Professor, Indian Institute of Management, Bangalore

Complete document
Collective Marketing: Adding Value with Geographical Indications, Certification Marks and Collective Marks, single (pdf)
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