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Exploiting Intellectual Property Assets: Overview of Licensing, Franchising and Merchandising

Document CodeWIPO/SMES/ULN/13/S/LEONG
Related Meeting(s)WIPO/SMES/ULN/13
Publication DateMay 16, 2014
EnglishExploiting Intellectual Property Assets: Overview of Licensing, Franchising and Merchandising

Prepared by Susanna H.S. Leong, Assistant Professor and Vice Dean, NUS Business School, National University of Singapore

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