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Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets

Document CodeWIPO/IP/MOW/02/9
Related Meeting(s)WIPO/IP/MOW/02
Publication DateMay 1, 2002
EnglishDeveloping Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets
Complete document
Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets, single (pdf)
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