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Brand Management: Role of Trademarks, Collective/Certification Marks, Geographical Indications and Industrial Designs as Marketing Tools for SMEs: Practical Experience and Case Studies

Document CodeWIPO-QCCI/IP/DOH/03/DOC.4
Related Meeting(s)WIPO-QCCI/IP/DOH/03
Publication DateJanuary 1, 2003
EnglishBrand Management: Role of Trademarks, Collective/Certification Marks, Geographical Indications and Industrial Designs as Marketing Tools for SMEs: Practical Experience and Case Studies
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