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Role of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses

Document CodeWIPO/SMES/TLV/11/REF/T9
Related Meeting(s)WIPO/SMES/TLV/11
Publication DateJune 29, 2011
EnglishRole of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses

Mr. Marco Marzano de Marinis, Program Officer, Small and Medium-sized Enterprises Division, World Intellectual Property Organization (WIPO)

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Role of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses, single (pdf)
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