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Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising

Document CodeWIPO/IP/DDK/02/4
Related Meeting(s)WIPO/IP/DDK/02
Publication DateNovember 1, 2002
EnglishCorporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
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