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Topic 10: Exploitation of IP Assets: The Importance of IP Licensing and Franchising in the Marketing Strategies of Agribusiness SMEs

Document CodeWIPO/SMES/DAR/09/TOPIC 10/1
Related Meeting(s)WIPO/SMES/DAR/09
Publication DateJanuary 21, 2010
EnglishTopic 10: Exploitation of IP Assets: The Importance of IP Licensing and Franchising in the Marketing Strategies of Agribusiness SMEs

SME Division, WIPO

Complete document
Topic 10: Exploitation of IP Assets: The Importance of IP Licensing and Franchising in the Marketing Strategies of Agribusiness SMEs, single (pdf)
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