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Background Reading

Theme 1: The Role of Intellectual Property (IP) in Enhancing the Competitiveness of Small and Medium-sized Enterprises (SMEs) in the Textile and Clothing Sectors

Substantive reading

Case Studies

 

Theme 2: The Value Chain in Textile and Clothing Industries in Domestic and International Markets; Role of SMEs in the Textile and Clothing Industries; the Economics and Business of Fashion

Substantive reading

  • Textile in Italy [PDF]
  • The textile and clothing sector in the Euro-Mediterranean region [PDF]

 

Theme 3: The Relevance of the Intellectual Property for the Textile and Clothing Sectors: Domestic, Regional and International Aspects

Substantive reading

Trade secrets:

Patents:

Trademarks:

Designs:

Enforcement:

Case Studies

 

Theme 4: How to Maximize the Exploitation of your Intangibles: Going Beyond IPRs Protection to Business Strategies Based on Licensing, Franchising and/or Merchandising

Substantive reading

Case Studies

 

Theme 5:Intellectual Property in the International Business Strategy: Opportunities and Challenges of Growing Markets Integration

Substantive reading

  • IP Rights and Exports: Avoiding Common Pitfalls [PDF]

 

Theme 6: Competitive Edge and Technological Advance: New Technologies as a Tool for Enhancing the Competitiveness of SMEs in the Textile and Clothing Sectors

Substantive reading

Case Studies

 

Theme 7: Evaluation and Valuation of Intellectual Property Assets in order to maximize the Exploitation of Intangibles: How to Integrate IP into Business Plan and Business Strategy

Substantive reading

 

Theme 8: Using IP Assets to Access Financing: Public and Private Opportunities

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