November 6, 2023
In this Madrid System success story, we’re taking you to China to find out how international trademark protection is helping to drive expansion and brand recognition of Chinese electronics company “HAVIT Technology” – a small and medium-sized enterprise founded in the 1990s.
From humble beginnings as a floppy disk manufacturer, to high-flying designers and manufacturers of enticing smart life and home devices today, HAVIT Technology has continuously and very successfully adapted to consumer trends.
Today, the company has a portfolio of five active international trademark registrations which, between them, provide protection to HAVIT’s brands in some 100 of the 130 countries currently covered by the Madrid System.
The WIPO Madrid System plays a pivotal role in ensuring smooth access to international markets. It has gradually become the propeller of our international expansion strategy, helping us to leap from the Chinese stage to the world stage. It has helped us make our brands stronger and to implement an innovation-driven development strategy globally.HAVIT Technology.
Find out more about HAVIT’s brands and why they entrusted the protection of its brands overseas to the Madrid System.
Do you own or represent a company that currently uses the Madrid System? Would you like to share your story – illustrating how you have leveraged the Madrid System to secure international trademark protection? If yes, please contact us! Just select “Something else” under “My request concerns”, and tell us about your brand.