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Madrid System Success Story: HABIBA Jewellery – Timeless Tunisian Jewelry Takes the International Stage by Storm

September 26, 2023

Entrepreneur Sonia Feki’s brand “HABIBA Jewellery” – created as a tribute to her mother – was quick to win the hearts of women across Tunisia. Despite the challenges of the COVID-19 pandemic, the brands’ success grew, spontaneously catching the attention of Egyptian media outlets, in turn raising awareness in the Gulf countries. From there, demand grew in other African countries.

Find out all about Sonia’s journey to success, and how the Madrid System is helping her not just to expand her horizons but also to face the future with confidence.

Sonia’s secret to success?

When I founded HABIBA Jewellery, I projected myself 15 years into the future. Protecting my trademark – first nationally and then internationally – was one of my top priorities.

Sonia Feki, HABIBA Jewellery

Access the full success story

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Do you own or represent a company that currently uses the Madrid System? Would you like to share your story – illustrating how you have leveraged the Madrid System to secure international trademark protection? If yes, please contact us! Just (select “Something else” under “My request concerns”, and tell us about your brand).

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