Madrid System Case Study: MILAN – A School-Supplies Manufacturer with an Un-erasable Story

August 31, 2022

We have published another case study highlighting how the Madrid System supports companies to manage their portfolio of international registrations. Today, we present the case of MILAN, the well-known Spanish stationary manufacturer.

A selection of MILAN's Sunset series products ranging from including calculators, scissors and pencils
(Photo: MILAN)

MILAN was born in 1918 after the families Marcó and Milán joined forces to produce and sell stationary products, particularly erasers. Years later, the Marcó family decided to buy the trademark in order to expand the business and export to different countries.

Widely known across Spain for decades, particularly through the success of their erasers and school supplies, the company started its international adventure in the 1950s and today exports to more than 120 countries. Every year they produce more than two tons of erasers, 75% of which they export.

For such a medium-sized and family-run company, focusing particularly on exports, access to a centralized trademark system, through which they can expand and manage their international registrations, is essential. MILAN has been using the Madrid System since 1982, proof of the reliability and security that the System has been providing for decades.

Access the MILAN case study

Participate in one of our case studies

Do you own or represent a company currently using the Madrid System? If you are interested in sharing your own story, illustrating how you have leveraged the Madrid System to secure international trademark protection, let us know through Contact Madrid. Simply select “Something else” under “My request concerns”, and tell us about your brand.

Coming soon

We will be highlighting more of our latest case studies throughout the rest of the year, featuring innovative companies across a variety of different industries. These case studies will provide you with insights into how companies can make the most of the Madrid System to support their global expansion and how protecting your mark abroad can help you obtain wider market recognition and increase your global competitiveness. Stay tuned!

In the meantime, find more case studies on the Madrid System.