HILLKOFF Arabica Coffee from Thailand

In the misty mountains of northern Thailand, Thai Arabica coffee thrives. Naruemon Taksa-udom took over her family’s business during the coffee crisis in the 2000s. She used her background in agricultural economics to rebrand and rescue the company. Today, Hillkoff is a successful business that focuses on promoting sustainable agriculture and supporting local coffee farmers. With the help of WIPO’s IP Management Clinic, Hillkoff has expanded its key trademark COFFOGENIC across eight countries and formed new global partnerships to license its IP portfolio to coffee producers. This allows Hillkoff to extend its business internationally, creating new market opportunities and better income for both the company and the farmers they support.