October 13-15, 2026, Jakarta, Indonesia. The WIPO Singapore Office (WSO), in collaboration with K&K Advocates, convened six half-day roundtables and one-on-one consultations under Growth Connect Indonesia, bringing together Indonesian corporations to discuss international brand protection and trademark strategies for overseas expansion.
The roundtables engaged companies from the beauty, digital services, household goods, retail and other sectors, including GoTo, Godrej Consumer Products Indonesia and MR. DIY. Discussions focused on practical considerations for companies entering new markets, including trademark ownership, protection of brands, goods and services in priority markets, filing strategies, launch timelines, distribution arrangements and budget planning.
Participants used the Brand Readiness Scorecard to assess their current trademark portfolios, identify potential gaps in protection and consider areas requiring further action before entering new markets.
The discussions also explored the role of external IP counsel in supporting international expansion. Participants considered how close engagement between corporations and their advisers can help align trademark strategies with commercial priorities, legal risks and the timing of market entry.
The Madrid System was also discussed as one possible route for international trademark protection alongside direct national and regional filings. The sessions provided an opportunity for corporations and their advisers to consider how different filing approaches could support their international trademark strategies and portfolio management needs.
Through the roundtables and one-on-one consultations, WSO gathered first-hand feedback on the experiences and challenges corporations face when expanding internationally and managing trademark portfolios across multiple markets. The discussions also identified areas for potential follow-up engagement with participating companies and their advisers.
The Growth Connect Indonesia activities form part of WSO’s broader engagement with corporations across ASEAN to better understand their international growth priorities and explore how WIPO services and tools can provide practical support.
Which brands are you taking into new markets, and is your IP strategy ready to move with them? Corporations and IP advisers are welcome to reach out to the WIPO Singapore Office to explore how WIPO services and tools can support their next stage of growth.