Singapore, May 27, 2026 – WIPO will participate in the 22nd Thailand Franchise & Business Opportunities 2026 (TFBO 2026), taking place from June 4–7, 2026 at BITEC, Bangkok.
As one of ASEAN’s key franchise and business opportunity platforms, TFBO 2026 brings together franchise brands, entrepreneurs, investors, master franchisees, and business owners looking to grow across Thailand, ASEAN, and beyond.
For businesses preparing to franchise, export, or enter new markets, a strong brand is only the beginning. Protecting that brand, and understanding how to manage it strategically, is essential for long-term growth!
Don’t miss the chance to connect with WIPO at Booth D32 to discover how intellectual property can support your brand protection journey and help unlock new opportunities for regional and international expansion.
For more information about TFBO 2026, please refer to the official event website.
Explore More at the WIPO Booth
Visit WIPO at Booth D32 and discover how WIPO’s global IP systems, tools, and services can support businesses in protecting and expanding their brands internationally.
Whether you are a startup, SME, franchisor, exporter, brand owner, or business adviser, this is your chance to gain practical insights on how intellectual property can support your next stage of growth.
Explore:
- Madrid System – for international trademark registration
- ASEAN IP Register – for trademark search and brand intelligence across ASEAN
- Practical tools for identifying and managing IP assets
- Brand protection strategies for franchise, export, and business expansion.
WIPO experts will be available to share practical guidance on how businesses can better understand, protect, and leverage their IP as they grow beyond their home markets.
Special Highlights
1. Practical Guidance from WIPO Experts
Expanding a business into new markets is exciting, but it also comes with practical questions. Can your brand name be used in another country? Is a similar name already being used? What should be protected before investing in marketing, franchise packages, distributors, or overseas partners?
At Booth D32, WIPO experts will be available to share practical guidance with businesses looking to prepare their brands for regional and international growth.
You can learn how to take simple but important steps before entering a new market, including checking brand availability, understanding protection options, and using WIPO tools to support smarter expansion decisions.
Whether you are building a franchise model, preparing to export, or looking for business partners overseas, this is an opportunity to better understand how brand protection can support your next stage of growth.
2. WIPO Seminar: “Protecting and Expanding Your Brand Across ASEAN”
Date: Friday, June 5, 2026
Time: 14:00–15:45
Venue: LIVE Theater, EH102, BITEC
Language: English and Thai
Join WIPO for a practical seminar on how businesses can protect and expand their brands across ASEAN and beyond.
The session will introduce how the ASEAN IP Register can support trademark search and competitive insights, and how the Madrid System can help businesses seek trademark protection in international markets.
Participants will hear from WIPO, Thailand’s Department of Intellectual Property, and a brand owner on practical strategies, incentives, and real-world experiences in taking brands global.