Ready to learn more about global brand protection? Join us in August and September for expert insights and hands-on guidance to help you get the most out of WIPO’s Madrid System.
All our public webinars are free and include live Q&A sessions with Madrid System experts. Whether you are new to the Madrid System or looking to deepen your knowledge, there's a session designed for you.
Register today to secure your spot.
On the agenda
All times are in Geneva time (CEST)
Goods and services manager: Classification made easy
Goods and services are the most common source of errors in international trademark applications. This webinar introduces the Madrid System’s goods and services manager – WIPO's eMadrid-based tool for building and checking lists of goods and services. Join us to learn how to navigate this essential tool, search for accepted terms, build specifications that reduce the risk of provisional refusals, and adapt descriptions to meet different standards across national and regional intellectual property (IP) offices.
- Korean (Friday, August 21 | 08:00)
- Chinese (Thursday, August 27 | 10:00)
- Japanese (September 17 | 09:00)
Madrid System “replacement”: An underused feature that simplifies portfolio management and cuts renewal costs
“Replacement” is a powerful yet widely underused mechanism that allows holders of national or regional trademark registrations to consolidate them into a single international trademark registration (through designation) – preserving the original filing date and reducing long-term renewal costs. This session covers:
- Understanding when replacement is safe to use
- How to trigger it
- What risks to manage during the five-year dependency period.
You will leave with a clear decision framework for when to pursue replacement and when to maintain both national and international trademark registrations.
- English (Wednesday, September 16 | 16:00)
The Madrid System for SMEs: A simple path to protecting your brand in global markets
This webinar makes the case for the Madrid System as a cost-effective, manageable path to international trademark protection for SMEs – cutting through the legal complexity to focus on what actually matters for brand owners:
- How to file
- How much it costs
- How to renew protection
- When to use local representation.
Designed for founders, exporters, and business development teams thinking about global brand protection.
Managing international trademark registrations: Subsequent designation and renewal
This webinar covers two essential post-registration procedures:
- Subsequent designation – expanding protection to additional Madrid System members
- Renewal – maintaining your existing international trademark registration
Aimed at international trademark registration holders and IP practitioners managing active Madrid System portfolios, this session walks through procedural requirements, timelines, and the eMadrid tools available for both operations. You will leave with a clear understanding of how to expand and maintain your international trademark protection efficiently.
- Chinese (Thursday, September 24 | 10:00)
More webinars coming in September
From July 31, 2026, the United States of America will be using Madrid eFiling – the Madrid System’s secure digital filing service – making it even easier for US-based applicants to file for global trademark protection. Join us for dedicated live webinars in September, where we will:
- Walk you through Madrid e-Filing step-by-step
- Explore its key features
- Share practical tips to help you work efficiently.
Registration details are coming soon. Keep an eye on our Madrid System webinar page to reserve your spot.
Have a question? Ask our experts live
Every webinar ends with a live Q&A — your opportunity to:
- Get direct answers from Madrid System experts
- Raise questions specific to your own trademark situation
- Clarify any topic covered during the session
We look forward to welcoming you online!