How a Cannabis-Inspired Fashion Label from Colombia Is Thriving with the Trademark protection
In Cali, a vibrant Colombian city widely celebrated for its salsa rhythms and cultural creativity, a new kind of movement was quietly taking shape. This time, not on the dance floor, but in the world of fashion. That movement was called WeedGreen.
The name itself turns heads. But for founder Antonio Correa, it was never about shock value. WeedGreen was born from a desire to challenge the negative connotations of cannabis and reframe it through design. Drawing inspiration from fashion trends in Los Angeles, Antonio envisioned a brand that would fuse cultural identity with bold creativity.
At first, the concept found a niche audience in Colombia. Over time, it became a fully-fledged lifestyle brand with an international following. WeedGreen’s mission is to promote freedom of expression, sustainability, and cultural redefinition through fashion.
LA-Inspired Streetwear Brand with Colombian Roots
Antonio grew up around textiles. His family worked in Colombia’s garment industry, and he learned early how to craft quality denim and streetwear. A pivotal trip to Los Angeles exposed him to cannabis-themed fashion brands that blended edge with elegance. It was a style largely missing in his home country.
Motivated by the aesthetic and commercial opportunity, Antonio returned to Cali to launch WeedGreen. The idea was clear: create a fashion brand that uses cannabis culture as a symbol of transformation and resilience, rather than stigma or rebellion.
As the brand grew in popularity, it became clear that protecting its identity would be crucial for international success.
Taking WeedGreen Street Fashion Global
Cannabis references, while accepted in some markets, remain sensitive in others. WeedGreen's team knew that if they wanted to expand abroad, they needed a strategy that balanced brand integrity with legal compliance.
That’s when they turned to trademark registration abroad. “We saw it as a way to bring coherence to our international growth,” Antonio explains. “It allowed us to protect WeedGreen in the markets that matter most.”
Luna Leal Abogados, the firm handling WeedGreen’s intellectual property, advised filing to secure rights in the United States, European Union, and Mexico. These regions aligned with WeedGreen’s plans for cross-border e-commerce, licensing, and pop-up events.
Trademarking the Essence of a Responsible Urban Wear Brand
Trademarking a Vision, Not Just a Word
WeedGreen is more than a brand name. It represents a cultural philosophy centered on freedom, sustainability, and artistic expression. When it came time to expand globally, the team at Luna Leal Abogados knew that strong trademark protection would be essential—not just to defend the name, but to support the broader identity and message behind it.
Rather than reacting to legal barriers, the firm took a proactive stance. They studied comparable cases and trademarks in similar industries to anticipate how authorities in various countries might perceive a cannabis-inspired name. Although the brand never encountered formal refusals, they understood that a rejection at this stage could delay WeedGreen’s plans to scale.
“We knew that a refusal could set back months of work,” said Álvaro Luna. “So we put a lot of care into this phase, making sure the application was solid, and the brand positioning was clear from the outset.”
Thanks to this diligence, WeedGreen was able to register without losing momentum or compromising its values. The legal strategy focused not on hiding the brand’s creative roots, but on presenting them responsibly within the context of fashion and lifestyle—avoiding unnecessary friction with national offices while staying true to the brand's core.
Urban Fashion Culture inspired by Cannabis Meets Compliance
WeedGreen’s visual identity blends urban fashion minimalism with organic references. From palm leaves to clean silhouettes, the brand evokes nature and modernity. But its cannabis symbolism, while subtle, still raises questions in certain markets.
By using intellectual property tools effectively, WeedGreen has navigated these nuances with care. Their marketing materials, product descriptions, and packaging avoid suggestive content while staying true to the brand’s concept.
This balancing act has become a key feature of the brand’s success. Rather than water down its voice, WeedGreen has refined its language, embraced transparency, and worked closely with legal counsel to ensure that creativity and compliance coexist.
New Frontiers: Urban Lifestyle Products and More
With its trademarks secured abroad, WeedGreen is expanding in several directions. Their website now serves global customers with region-specific content. Plans are underway for pop-up experiences in cities like Barcelona, New York, and Mexico City.
Beyond street fashion, WeedGreen is exploring lifestyle products such as reusable totes, journals, and incense holders. Each item reinforces the brand’s core themes of mindfulness, identity, and cultural celebration.
Collaborations are also on the horizon. The urban fashion brand is building relationships with visual artists and sustainability-focused creators to launch new product lines and campaigns.
The Power of International Trademark Protection
Trademark protection has enabled WeedGreen to move with confidence. These protections haven’t just kept imitators at bay; they’ve given the brand the legal foundation to pursue international expansion, pitch new collaborations, and explore untapped markets with security.
For many retailers and investors, an internationally registered trademark serves as a signal of professionalism. It shows that the brand is serious, structured, and protected. This has helped WeedGreen open important conversations with distributors and fashion platforms abroad, who often require proof of trademark ownership before formalizing partnerships.
Antonio reflects, “When you know your brand is protected, you can focus on growth. It’s one less risk and one more reason to be bold.”
That clarity has allowed the team to plan long-term, knowing their identity is safeguarded from copycats or dilution. It also simplified communication across their network of collaborators, licensees, and designers—everyone operates with clear boundaries and trust.
The Next Chapter: Extending WeedGreen’s Influence in Street Culture
WeedGreen’s plans for the future are ambitious. With new markets in sight and rising global interest in socially conscious brands, the team is preparing to scale both creatively and commercially.
Their roadmap includes expanding into new markets, where urban streetwear and cultural storytelling are seeing dynamic growth. They are also exploring potential partnerships in music and visual arts, aiming to extend WeedGreen’s influence beyond fashion and into broader cultural spheres.
Crucially, every step is tied to a strong IP backbone. Beyond trademarks, the brand is now considering design rights for some of its signature silhouettes and artworks and copyright registration for original campaigns and digital content.
Luna Leal Abogados continues to guide these efforts, adapting the legal strategy to support creative innovation. The goal isn’t to restrict the brand's ability to do anything; it’s to create a legal space where it can thrive.
Lessons from WeedGreen
WeedGreen’s journey is more than a business case; it exemplifies how culture, design, and legal protection can unite to build something lasting. For entrepreneurs looking to follow a similar path, their experience offers a few key lessons:
- Think internationally from day one. If your brand has global potential, build the structure to support it early.
- Be culturally aware and legally precise. Know how your brand may be perceived in different markets, and work with experts who can help navigate sensitivities.
- Trademark protection is creative fuel. When your ideas are legally protected, you have the confidence to innovate.
- Choose partners who understand your vision. The right legal counsel can help you grow without compromise.
Final Word: “Rooted in Culture, Protected by Strategy”
WeedGreen didn’t set out to be a typical fashion brand. It emerged from a desire to shift narratives, blend style with substance, and prove that a bold idea from Latin America could resonate around the world.
Its story is one of vision but also of structure, of creativity but also of discipline. By investing in legal strategy as early as its design process, WeedGreen built a brand that’s as resilient as it is expressive.
In today’s fast-moving global market, where identity and originality are everything, WeedGreen reminds us of a fundamental truth: great brands are not only made but protected.
And for Antonio Correa and his team, that protection is more than paperwork. It’s a passport to the world.
