WIPO Conversation on Intellectual Property and Frontier Technologies
What is the WIPO Conversation?
The WIPO Conversation is an open, inclusive, multi-stakeholder forum intended to provide stakeholders with a leading, global setting to discuss the impact of frontier technologies on all IP rights and to bridge the existing information gap in this fast moving and complex field.
The sessions of the Conversation have a truly global reach. Over the last 5 years, almost 17’000 people have participated in the WIPO Conversation, from 172 countries, including Member States, academia, IP professionals and enterprises.
Twelfth session of the WIPO Conversation on Intellectual Property and Frontier Technologies: IP and Synthetic Media
Synthetic media – including AI-generated images, videos, audio and text – is rapidly evolving and raising urgent questions for intellectual property and other legal frameworks, while also creating new avenues for creativity. The twelfth session of the WIPO Conversation, "IP and Synthetic Media", took place on October 28–29, 2025, bringing together governments, policymakers, creators, academics and innovators to discuss intellectual property and synthetic media.
The session explored the impact of synthetic media on creativity and innovation, highlighting both its potential to democratize creativity and enable new forms of communication, and the challenges it poses, including hyper-realistic deepfakes, digital replicas, and the unauthorized use of works, voices and likenesses without consent. Discussions examined how a global patchwork of existing IP and non-IP legal frameworks seeks to balance protection of rights and address potential abuses, as well as the role of contracts, content moderation, litigation, and technical measures such as watermarks, labelling and traceability mechanisms.
The session also addressed the future role of IP laws, noting that while existing frameworks provide a basis for addressing issues related to synthetic media, international collaboration, experience sharing and exchange of best practices remain essential to ensure that the IP system continues to support innovation and creativity.
WIPO Conversation: Intellectual property and synthetic media
October 28 and 29, 2025
Previous sessions of the WIPO Conversation
Artificial Intelligence and IP
The eleventh session explored the role of copyright infrastructure in the age of generative AI, focusing on rights management, attribution, compensation, and regulatory frameworks.
The tenth and ninth session covered the question of Gen-AI inputs, exploring the multifaceted relationship between training data and IP
The eighth session covered impact of GenAI on creation of music, images, and other forms of content and a multitude of IP questions related to it.
The sixth session focused on AI inventions and how IP Offices worldwide are supporting AI.
The first three sessions of the WIPO Conversation looked at AI and IP policy and discussed general questions.
Intellectual Property and the Metaverse
The seventh session looked at the wide spectrum of frontier technologies enabling the metaverse, such as AI, blockchain and the NFTs, emerging AR and VR technologies, the Internet of Things and data processing and discussed the challenges the metaverse poses to the existing IP system.
New Technologies for Intellectual Property Administration
The fifth session looked at the new technologies and assessed their possible uses in IP administration and registration as well as the disruption they may cause to the IP system. It encouraged information sharing across all stakeholders from IPOs to private enterprises and sharing diverse views from IP professionals, innovators, creators and individuals.
Data and IP
The fourth session discussed some of the background to the current data debates including what data is and why this intangible asset increasingly matters and is changing how we do business, innovate and create.