WIPO Conversation on Intellectual Property and Frontier Technologies
What is the WIPO Conversation?
The WIPO Conversation is an open, inclusive, multi-stakeholder forum intended to provide stakeholders with a leading, global setting to discuss the impact of frontier technologies on all IP rights and to bridge the existing information gap in this fast moving and complex field.
The sessions of the Conversation have a truly global reach. Over the last 5 years, almost 14’000 people have participated in the WIPO Conversation, from 172 countries, including Member States, academia, IP professionals and enterprises.
Twelfth session of the WIPO Conversation
Synthetic media — including AI-generated or manipulated images, videos, audio, and text — is rapidly evolving and raising urgent questions for intellectual property and other legal frameworks. These technologies can realistically but falsely depict individuals, replicating voices, likenesses, and personal styles, often without consent.
The widespread availability of generative AI tools has intensified concerns over unauthorized synthetic content involving both living and deceased persons. At the same time, synthetic media presents new creative possibilities in fields such as music, film, accessibility, and virtual communication.
Legal frameworks for protecting personal attributes remain fragmented and inconsistent across jurisdictions. While some stakeholders are calling for a greater role for IP in addressing these challenges, including through calls for a new “digital replica right,” questions remain about whether IP rights are the best fit for the challenges and opportunities of synthetic media.
The Twelfth session of the WIPO Conversation will take place on October 28 and 29, 2025.
It will explore the legal and policy dimensions of synthetic media, including existing IP approaches, the challenges posed by digitization and AI, recent legislative initiatives, and possible future solutions. This session builds on earlier WIPO Conversations on AI training data, AI-generated outputs, and AI and copyright infrastructure.
Eleventh session of the WIPO Conversation on AI and IP: Infrastructure for Rights Holders and Innovation
Copyright infrastructure, the generally unseen set of organizational systems, processes and technical means that support the implementation of copyright law, is essential to ensure fair protection for creators and copyright owners while allowing for technological innovation to flourish. The eleventh session of the WIPO Conversation “AI and IP: Infrastructure for Rights Holders and Innovation” explored the evolving role of copyright infrastructure in the age of generative AI, focusing on challenges related to rights management for AI training, identification of AI-generated works, attribution, transparency, and compensation. It also considered potential regulatory frameworks and infrastructure solutions to ensure fair protection for creators while enabling technological innovation.
WIPO Conversation: Intellectual property and synthetic media
October 28 and 29, 2025
Previous sessions of the WIPO Conversation
Artificial Intelligence and IP
The eleventh session explored the role of copyright infrastructure in the age of generative AI, focusing on rights management, attribution, compensation, and regulatory frameworks.
The tenth and ninth session covered the question of Gen-AI inputs, exploring the multifaceted relationship between training data and IP
The eighth session covered impact of GenAI on creation of music, images, and other forms of content and a multitude of IP questions related to it.
The sixth session focused on AI inventions and how IP Offices worldwide are supporting AI.
The first three sessions of the WIPO Conversation looked at AI and IP policy and discussed general questions.
Intellectual Property and the Metaverse
The seventh session looked at the wide spectrum of frontier technologies enabling the metaverse, such as AI, blockchain and the NFTs, emerging AR and VR technologies, the Internet of Things and data processing and discussed the challenges the metaverse poses to the existing IP system.
New Technologies for Intellectual Property Administration
The fifth session looked at the new technologies and assessed their possible uses in IP administration and registration as well as the disruption they may cause to the IP system. It encouraged information sharing across all stakeholders from IPOs to private enterprises and sharing diverse views from IP professionals, innovators, creators and individuals.
Data and IP
The fourth session discussed some of the background to the current data debates including what data is and why this intangible asset increasingly matters and is changing how we do business, innovate and create.