Third place: Shaping Brands, The Examiner’s Pride

Every trademark deserves to tell a story.

My job, is to decide if this story, deserves protection.

When assessing a trademark, I consider distinctiveness and compliance with public policy. A mark cannot be descriptive, deceptive or confusingly similar.

In this quiet process, examiners like me quietly shape the market deciding which marks survive and which do not.

My task is simple yet critical. To approve marks that comply with the law and reject those that do not.

Trademarks are not just about the paper work. Trademarks are identities and they are legacies.

We want to help our businesses grow and thrive as much as we can; so we guide our clients accordingly.

Hi, I am an Intellectual Property Examiner, particularly a Trademark Examiner, working with the National Intellectual Property Office of Uganda which is the Uganda Registration Services Bureau.

My work is quiet but its impact echoes everywhere; on storefronts, pharmacy, music, magazine spreads, movies, conversation, even culture itself.

Nothing excites me more than seeing a mark or a brand that I helped register become a household name.

Whether it’s guiding a local idea into recognition or witnessing a global brand secure protection here in Uganda, I feel proud to know that I played a role in that journey.

Now that’s history in the making!