Siapo Craft

On the island of Savai’i in Samoa, Tusiata Lemuelu Salu runs her family business, Siapo Demonstration.

Siapo is a handmade cloth from mulberry trees and holds deep meaning for the Samoan community.

Siapo dresses are worn in ceremonies and important occasions, a tradition passed down through generations.

Tusiata is now learning how a trademark can help her business develop a unique identity.

Tusiata and her family aim at presenting Siapo to the world while honoring the tradition it comes from.