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Managing Intellectual Property in the Advertising Industry
Creative Industries - Booklet no. 5
This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Année de publication: 2011
Managing Intellectual Property in the Book Publishing Industry
Creative industries - Booklet no. 1
This introductory booklet on managing intellectual property in the book publishing industry is for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The booklet offers practical information to help publishers both to exploit intellectual property rights as economic assets, and to avoid infringing the rights of others. While focusing primarily on publishers of trade books, the concepts covered are equally relevant to publishers of other printed literature, such as textbooks, newspapers, magazines and corporate literature.
Année de publication: 2007
Managing Intellectual Property for Museums
Guide
This Guide, prepared by Rina Elster Pantalony, was recently updated to reflect the tremendous developments since it was first published in 2007, in particular Digital Rights Management, the role of social media as a business opportunity and traditional knowledge. The two-part Guide first describes IP issues relevant to museums then reviews existing business models that could provide museums with appropriate opportunities to create sustainable funding, and deliver on their stated objectives.
Année de publication: 2013
The Setting-up of New Copyright Societies
The document provides short explanations, on the different steps, conditions and on the various parameters indispensable for the creation of a collective management organization for musical works. It includes an interesting work plan indicating in a time frame the different stages necessary for achieving such goal.
Année de publication: 2005
From Artist to Audience
A WIPO booklet produced in cooperation with the International Confederation of Societies of Authors (CISAC) and the International Federation of Reproduction Rights Organisations (IFRRO), aims to answer questions by exploring one way in which the copyright and related rights system works, namely through the collective management of rights.
Année de publication: 2004
Copyright Comic Book
This comic book narrates the adventures of four teenagers who learn what copyright is and how they and society at large can benefit from copyright. While the WIPO comic books are primarily geared towards students from 8 to 12 years' old, higher-level students and adults have found them useful in providing a basic understanding of IP issues.
Année de publication: 2001