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WIPO/PUB/961

Enterprising Ideas

A Guide to Intellectual Property for Startups

This publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small businesses can use IP to remain competitive and manage risks. Written for startups bringing an innovative technology-based solution to market, the guide will be useful to any entrepreneur wanting to get to grips with the IP system.

Année de publication: 2021

WIPO/PUB/1054

Boosting Tourism Development through Intellectual Property

This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes.

Année de publication: 2021