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The Role of Intellectual Property, in particular, Trademarks and Geographical Indications, in Creating, Developing and Strengthening a Nation Brand
This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.
Année de publication: 2012
Madrid Experience Sharing Report
Japan's Experience in Joining and Using the Madrid System
This publication is the result of a WIPO research report on Japan's experience in acceding to the Madrid system for the international registration of marks.
Année de publication: 2014
WIPO IP Facts and Figures 2014
An overview of intellectual property activity based on the latest available year of complete statistics.
Année de publication: 2015
World Intellectual Property Indicators - 2014
This annual publication provides a wide range of indicators covering the following areas of intellectual property: patents, utility models, trademarks, industrial designs, microorganisms and plant variety protection. It draws on data from national and regional IP offices, WIPO and the World Bank.
Madrid System for the International Registration of Marks 2006
Comprehensive facts, figures and analysis of the international registration of marks.
Année de publication: 2007
Madrid System for the International Registration of Marks 2007
Année de publication: 2008
Madrid System for the International Registration of Marks 2008
Année de publication: 2009
The Use of Intellectual Property in Brazil
Economic Research Working Paper No. 23
This study describes patterns and trends of intellectual property use in Brazil, drawing on a new statistical database (BADEPI).
Trademarks Squatters: Evidence from Chile
Economic Research Working Paper No. 22
This paper explores the phenomenon of “trademark squatting” – a situation in which someone other than the original brand owner obtains a trademark on a brand. The authors develop a model that shows how squatting results from market uncertainty that leads brand owners to rationally forgo registering trademarks, creating opportunities for squatting. They create an algorithm to identify squatters in the Chilean trademark register and show empirically that squatting is a persistent and systematic phenomenon. Using data on trademark oppositions, the authors find that squatting leads brand owners that have been exposed to squatting to “over-protect” their brands by registering disproportionately many trademarks and covering classes other than those directly related to their products and services. Trademark squatting, therefore, creates a strategic, albeit excessive, response by brand owners which inflates trademark filings.
Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?
Economic Research Working Paper No. 21
Markets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.