Corportate Image (CI), Product Positioning and Brand Equity: the Successful Use of Trademarks and Industrial Designs - Creation, Development, Management and Use in Marketing and Advertising
| Código de los documentos | WIPO/REG/IP/GUZ/02/5(B) |
| Reuniones conexos | WIPO/REG/IP/GUZ/02 |
| Fecha de publicación | 30 de enero de 2004 |
| English | Corportate Image (CI), Product Positioning and Brand Equity: the Successful Use of Trademarks and Industrial Designs - Creation, Development, Management and Use in Marketing and Advertising |