Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
| Código de los documentos | WIPO/IP/DDK/02/4(A) |
| Reuniones conexos | WIPO/IP/DDK/02 |
| Fecha de publicación | 8 de enero de 2004 |
| English | Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |