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Guidelines on Undertakings Concerned, Turnover and Ancillary Restraints in Mergers and Acquisitions

 Guidelines On Undertakings Concerned, Turnover And Ancillary Restraints In Mergers And Acquisitions

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TURKISH COMPETITION AUTHORITY

GUIDELINES ON UNDERTAKINGS CONCERNED, TURNOVER AND

ANCILLARY RESTRAINTS IN MERGERS AND ACQUISITIONS

I. INTRODUCTION

(1) Article 7 of the Act No 4054 on the Protection of Competition prohibits mergers

and acquisitions with a view to creating a dominant position or strengthening an

existing dominant position which would result in significant lessening of

competition in a market for goods or services within the whole or a part of the

country and it is stated that the Competition Board shall declare, via

communiqués to be issued by it, the types of mergers and acquisitions which

have to be notified to the Competition Board and for which permission has to be

obtained, in order them to become legally valid. Within this framework, the

Communiqué No 2010/4 concerning the Mergers and Acquisitions calling for the

Authorization of the Competition Board, which was published on the Official

Gazette dated 10.7.2010 and No 27722, was issued and replaced the

Communiqué No 1997/1 as of 1.1.2011.

(2) With the Communiqué No 2010/4, the system of notification thresholds based on

turnover replaces the market share threshold system in order to increase legal

certainty for undertakings. It is important to clarify, the concepts of undertaking

concerned and transaction party and how the turnover is allocated in certain

situations for finding whether the said thresholds are exceeded. Similarly, it is

useful to explain the main issues related to ancillary restrains.

(3) The aim of this guideline is to increase certainty and predictability for the

application of the Communiqué No 2010/4 by making explanations about the

concepts of undertaking concerned and transaction party mentioned in the

Communiqué No 2010/4 as well as ancillary restrains and calculation of turnover

thresholds. In addition, the Competition Board shall decide depending on the

characteristics of each case.

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II. CONCEPTS OF UNDERTAKING CONCERNED AND TRANSACTION PARTY

II.1. In General

(4) The concepts of transaction party and undertaking concerned are important for

the calculation of turnover, for determining whether the transaction is subject to

authorization and for providing the information requested in the Notification form

completely and accurately.

(5) Article 4 of the Communiqué No 2010/4 titled "Definitions" defines undertakings

concerned as merging persons or economic units in mergers; acquiring or

acquired persons or economic units in acquisitions and defines transaction party

as the undertaking party to the merger or acquisition. Accordingly, the

undertaking concerned means the person or economic unit that is directly a

party to a merger or an acquisition; a transaction party means the economic

entity in which each undertaking concerned is included.

(6) In mergers and acquisitions, after the undertakings concerned are determined,

the turnovers of transaction parties, which will form the basis of the evaluation of

thresholds, are calculated taking into consideration other persons and economic

units that might be in relation with the undertakings concerned within the

framework of paragraph 1 of Article 8 of the Communiqué No 2010/4. The

procedure for determining the undertakings concerned in mergers and

acquisitions under possible scenarios is given below:

II.2. Undertaking concerned in Mergers

(7) Each of the merging persons or economic units is considered as an undertaking

concerned individually in mergers.

II.3. Undertaking concerned in Acquisitions

(8) In acquisitions, there may be more than one firm in both the acquiring party and

the acquired party. As a general principle, each of those firms is considered as

an undertaking concerned under the scope of the Communiqué No 2010/4.

Moreover, as stated below, the definition of an undertaking concerned might be

different based on a specific case depending on the structure of control in

acquisitions.

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II.3.1. Acquisition of full control

(9) In transactions where an undertaking acquires the full control of another

undertaking, undertakings concerned are the acquiring undertaking and the

undertaking to be acquired. In case of acquisitions realized by a group through

one of its companies, the undertakings concerned are the acquiring firm and the

undertaking to be acquired, except for the case where the acquiring firm is

established as an instrument for acquisition.

II.3.2. Partial Acquisition

(10) In case the acquisition is related to acquiring one part of the undertaking to be

acquired instead of the whole, the undertakings concerned will be the acquiring

undertaking and the part to be acquired in the transferring firm. For instance, in a

transaction where company A has more than one production facility and B

acquires only one of them, the undertakings concerned are company B and the

production facility to be acquired.

II.3.3. Transition from joint control to full control

(11) In cases where one of the shareholders of a company that is managed through

joint control establishes full control over the company by purchasing the shares

of other shareholders, the undertakings concerned are the acquiring shareholder

and the joint venture company. The shareholders who leave the company by

transferring their shares are not considered as undertakings concerned. For

instance, in a transaction where company D is jointly controlled by A, B and C,

and company A acquires the shares belonging to B and C and therefore gains

full control over D, the undertakings concerned are A and D.

II.3.4. Acquisition of joint control

(12) In case a new joint venture is established, each of the shareholders who will

have a voice in the joint control is regarded as an undertaking concerned. The

newly established joint venture is not regarded as an undertaking concerned, as

it does not have turnover. Where an undertaking transfers its subsidy or its

business as a contribution to a new joint venture, joint venture is not regarded as

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an undertaking concerned. For instance, if companies A, B and C come together

and establish the joint venture D, the undertakings concerned are A, B and C.

The same condition applies where one of those companies transfers to company

D an asset that can be attributed turnover.

(13) However, in case one or more undertakings acquire another company so as to

establish joint control, each of the undertakings to have joint control after the

transaction and the acquired company are regarded as undertakings concerned.

The difference between this transaction and the example in the previous

paragraph is that the joint venture is established on a company operating in the

market independently of its shareholders. Here, a company that is active on the

date of the transaction is being acquired by third parties in a way to establish

joint control over it. Therefore, the acquired company is regarded as an

undertaking concerned beside the shareholder undertaking.

(14) Acquisition of a company to share its assets in a short time is regarded as the

acquisition of full control individually over the related parts of the acquired

company by each of the acquirers not as the acquisition of joint control over the

company as a whole. In this case, the undertakings concerned are the acquiring

companies and different parts that are acquired in each transaction.

II.3.5 Change of the shareholders controlling the joint venture

(15) Where, in the joint venture, one or more shareholders are subsequently included

in the joint control as a new shareholder or purchasing a part of the existing

shares; due to the structural change in control, all previous and new

shareholders who will have joint control and the joint venture itself are regarded

as undertakings concerned. For instance, if company D is included in company

C, which is jointly controlled by A and B, via purchasing all of the shares of

company B, undertakings concerned will be A, C and D.

II.3.6. Acquisition of control by the joint venture

(16) Where a joint venture acquires the control of another company, the joint venture

per se and each of the parent companies may be considered as an undertaking

concerned. In those cases, the Competition Board determines the undertaking

concerned depending on the following principles taking into account the

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economic reality of the transaction.

(17) In case the acquisition is realized by a full-function joint venture, the undertakings

concerned are the joint venture and the company acquired.

(18) In case the joint venture is used as an instrument in an acquisition by the parent

companies, for instance if the joint venture is established only for the acquisition,

is not a full-function joint venture and does not start operating yet, the parent

companies are considered as the undertakings concerned, not the joint venture.

Similarly, if there are facts showing that the parent companies are the real

players behind the transaction, for instance if the parent companies significantly

contribute to initiation, organization and financing of the transaction, the parent

companies are regarded as the undertakings concerned.

II.3.7. Break-up of joint control

(19) When parent companies break up the joint venture and split the assets, there is

more than one transfer of control. If each of the parent companies gains full

control over the asset it has had after the transaction, the undertakings

concerned for each transaction is the acquiring parent company and the asset

acquired.

(20) A similar scenario applies to the situations where two or more companies

exchange economic units. In this case, each transfer of control is considered as

an acquisition of full control independently. The undertakings concerned will be

the acquiring companies and the economic units acquired.

II.3.8. Acquisition of control by real persons

(21) Real persons are deemed as undertakings individually or when they carry out

economic activities via their rights of control on an economic unit. In acquisitions

realized by real persons who are deemed as undertakings, the undertakings

concerned will be the acquiring real person and the economic unit acquired.

III. TURNOVER

III.1. In General

(22) According to Article 7 of the Communiqué No 2010/4, in a merger or acquisition,

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authorization of the Competition Board is required for the relevant transaction to

carry legal validity in case, total turnovers of the transaction parties in Turkey

exceed one hundred million TL, and turnovers of at least two of the transaction

parties in Turkey each exceed thirty million TL, or global turnover of one of the

transaction parties exceeds five hundred million TL, and at least one of the

remaining transaction parties has a turnover in Turkey exceeding five million TL.

However, except in cases of joint ventures, authorization of the Competition

Board is not required for transactions without any affected market, even if the

thresholds listed in Article 7 are exceeded. Joint venture here means the

existence of an economic unit subject to joint control after the transaction such

as the formation of a new joint venture or the change in the control structure of

an existing joint venture. Therefore, transactions not creating joint control are not

deemed as joint ventures in the application of the said article.

(23) The Competition Board tries to have the most accurate and reliable turnover

figures in order to assess precisely the possible effects of the transaction in

markets in control of merger and acquisition transactions. Within this framework,

according to paragraph 6 of Article 8 of the Communiqué No 2010/4, in

accordance with the uniform accounting plan, the net sales generated as of the

end of the financial year preceding the date of the notification, or, if this can not

be calculated, of those generated as of the end of the financial year closest to

the date of notification are taken into account.

(24) For converting the annual turnover of an undertaking in foreign currency to TL,

average buying rate of exchange of the Central Bank of Turkey for the financial

year the turnover is generated is taken into consideration as the rate of

exchange.

(25) When determining whether the turnover thresholds stated in Article 7 of the

Communiqué No 2010/4 are exceeded, the turnovers of the undertaking

concerned as well as of all persons and economic units that are connected to it

according to the criteria stated in paragraph 1 of Article 8 of the Communiqué No

2010/4 are taken into account. The aim is to assess the total economic power of

transaction parties through determining the total volume of economic sources

affected by the transaction by complying with the legal certainty principle.

(26) According to paragraph 2 of Article 8 of the Communiqué No 2010/4, for the

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calculation of turnover in an acquisition, the turnover of the part transferred is

taken into account with respect to the transferring party. For instance, if

undertaking A is wishing to acquire undertaking C, which is fully controlled by

undertaking B, the turnovers of A and C are included in the calculation and the

turnover of B is ignored.

III.2. Affected Markets

(27) Affected market indicates horizontal and vertical relations between relevant

product markets. Within this framework, the fact that there is a relevant product

market where the activities of the parties overlap horizontally or vertically fulfills

the condition of the existence of an affected market provided that at least one

party operates in Turkey. Moreover, if none of the parties operates in Turkey

with respect to the relevant product markets where the activities of the parties

overlap horizontally and vertically, it can be said that there is not an affected

market for the application of the said paragraph.

(28) Horizontal relationship indicates the overlap in the same level where at least two

of the parties are commercially active in the same product market while vertical

relationship indicates the cases where at least one of the parties is commercially

active in the downstream or upstream market of any product market in which

another party operates. For instance, when an undertaking operating in the

cement sector even abroad acquires a cement factory operating in Turkey, an

affected market will be in question due to the horizontal relationship in the

cement market. In this case, the transaction will be subject to authorization if the

turnover thresholds are exceeded. Similarly, if a cement company acquires a

ready-mixed cement facility in Turkey, an affected market will be in question due

to the vertical relationship in the markets, regardless of whether the company

actually supplies goods to that facility. However, with respect to acquisitions

without horizontal or vertical relationships between products (except joint

ventures), for instance where an undertaking operating only in cement market

acquires a company producing biscuits in Turkey, there will be no affected

markets, therefore the transaction will not be subject to authorization regardless

of turnovers.

(29) Assessment of an affected market will be made in terms of markets that are likely

to be affected by the transaction. Accordingly, all activities of undertakings will

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be assessed in mergers within this framework. In acquisitions, assessment is

made considering only the area of activity of the company to be acquired.

III.3. In-group or Overseas Sales

(30) While the turnover is calculated according to paragraph 6 of Article 8 of the

Communiqué No 2010/4, turnovers generated from sales among the persons or

economic units listed in the first paragraph of the same article will not be

included. The aim is to take into account the real economic weight of the parties

in the market with respect to the transaction. On the other hand, the overseas

sales of the said persons or economic units will be ignored when the turnover in

Turkey is calculated.

III.4. Avoiding double counting and allocation of turnover

(31) Double counting should be avoided when the turnovers of the transaction parties

are calculated in joint ventures. Therefore, when the joint venture is regarded as

an undertaking concerned beside the parent company, the turnover of the parent

company will be calculated without the turnover of the joint venture to be

acquired and the turnover of the joint venture will be calculated without the

turnover of the parent company. For instance when joint venture C is jointly

controlled by companies A and B, and company A acquires the entire shares of

B; while the turnover of company A is calculated, the turnover of joint venture C

will be ignored and while the turnover of C is calculated, the turnover of

company A will be ignored.

(32) In accordance with paragraph three of Article 8 of the Communiqué No 2010/4,

the principle of avoiding double counting shall be applied where, in a merger or

acquisition, undertakings concerned jointly hold the rights and powers listed in

subparagraph (b) of paragraph 1 of the same Article over a different person or

economic unit. Accordingly, the turnover of the economic unit over which the

aforementioned rights and powers are jointly held, generated by its sales to third

parties, shall be divided by the number of the undertakings concerned.

Consequently, this calculation shall be based not on share percentages but on

the number of the shareholders holding the rights or powers listed in

subparagraph (b), paragraph 1 of Article 8 of the Communiqué No 2010/4, with

the turnover of the economic units of the aforementioned nature divided equally

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among the undertakings concerned. For instance, in a transaction where

Company A acquires Company B, the turnover of Joint Venture C, which is

under joint control of A and B each of which hold half of the voting rights over it,

shall be included in the calculation by being divided equally among Companies

A and B.

(33) Similarly, in accordance with paragraph 4 of Article 8 of the Communiqué No

2010/4, turnovers of those undertakings over which undertakings concerned

hold the right to manage operations jointly with third parties shall be calculated

by division with the number of these right-holders.

(34) The aforementioned points may be explained as follows with a figure:

Figure 1.

In this figure, A and B refers to the undertakings concerned, while percentage numbers refer to

the voting right percentages.

In the figure above:

- The turnover generated by Company C through its sales to companies other

than A, B, F and E shall be divided equally among A and B.

- The turnover generated by Company E through its sales to companies other

than A, C and F shall be wholly transferred to A.

- The turnover generated by Company F through its sales to companies other

than A, C and E shall be divided equally among A and D.

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III.5. Transactions between the same persons or parties

(35) Article 8, paragraph 5 of the Communiqué No 2010/4 states that two or more

transactions falling under paragraph 2 of the same Article, concluded between

the same persons or parties within a period of two years would be treated as a

single transaction in terms of the calculation of turnovers as specified in Article 7

of the Communiqué No 2010/4. In case such transactions exceed the notification

thresholds individually or cumulatively, all of the transactions must be notified,

regardless of whether the transactions concerned are related to the same

market or sector or whether they were previously notified. The main goal of this

regulation is to prevent the conclusion of important mergers or acquisitions

without authorization through the compartmentalization of those mergers and

acquisitions originally subject to authorization. For instance in a market where

only companies A and B are active and have turnovers of 100 and 50 million TL

respectively, the acquisition of B by A is subject to authorization due to turnover

thresholds. The acquisition of B's operations in two segments of 25 million TL

each in order to remove this transaction from the scope of authorization would

allow two transactions to occur, neither of which are apparently subject to

authorization; however, in case the aforementioned transactions are concluded

within a two-year period they would be assessed together and the turnovers

would be integrated. In the example of this transaction, while the turnover

threshold is not exceeded when the first segment of B worth 25 million TL is

acquired, when the second 25 million TL segment is acquired the relevant

turnover amount would include the 25 million TL arising from the first

transaction, the total turnover of 50 million TL would be taken into consideration,

and the transaction would be subject to authorization.

III.6. Calculation of turnover

(36) Paragraph 1, Article 8 of the Communiqué No 2010/4 specifies specific criteria

for identifying the persons or economic units, in addition to undertakings

concerned, whose turnovers may be attributed to the parties to the transaction.

Accordingly, in the calculation of the turnover, the sum total of the following shall

be taken into account.

a) Undertaking concerned,

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b) Persons or economic units in which the undertaking concerned

1) holds more than half of the capital or commercial assets, or

2) holds the power to exercise more than half of the voting rights, or

3) holds the power to appoint more than half of the members of the

board of supervisors, board of directors or the bodies authorized to

represent the undertaking, or

4) holds the power to manage operations,

c) Persons or economic units which hold the rights and powers listed in b) over

the undertaking concerned,

ç) Persons or economic units over which those listed in (c) hold the rights and

powers listed in (b),

d) Persons or economic units over which those listed in (a-ç) jointly hold the

rights and powers listed in (b).

An example is given in the figure below in order to explain which undertakings

shall be included in the calculation of the turnover.

Figure 2.

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In the Figure, A refers to the undertaking concerned, while percentage numbers refer to the

voting right percentages.

(37) The rights and powers listed in points 1, 2 and 3 of sub-paragraph (b), paragraph

1 of Article 8 of the Communiqué No 2010/4 may be established in a simple and

clear manner since they are based on quantitative criteria. These thresholds are

met in terms of companies in which the undertaking concerned holds more than

half of the capital or commercial assets, holds the power to exercise more than

half of the voting rights or is empowered de jure to appoint more than half of the

members of the board of supervisors, board of directors or the bodies authorized

to represent the undertaking. Also, if it is de facto possible for the undertaking

concerned to exercise more than half of the voting rights in the shareholders'

meeting of other companies or to appoint more than half of the members of the

bodies authorized to represent other companies, such companies will also be

included in the calculation of the turnover.

(38) The provision in point 4, sub-paragraph (b), paragraph 1 of Article 8 of the

Communiqué No 2010/4 refers to the right of undertakings to manage their

operations. “The right to manage operations” is the right which ensures de jure

the determination of the strategic behavior of the undertaking. These rights may

occur in the form of holding the voting rights or they may arise from contracts

such as leasing contracts, etc.

(39) The right to manage operations also covers the situations where the undertaking

concerned holds the right to manage the operations of a company jointly with

third parties. Accordingly, even when each of the undertakings with joint control

only holds these rights in the negative sense individually, i.e. in terms of veto

power, it is accepted that they hold the right to manage the operations of the

company controlled. In the above figure, Company E, which is controlled by the

undertaking concerned A and the third party F, will be included in the calculation

of the turnover as a company whose operations are managed by the

undertaking concerned. In accordance with point 4, sub-paragraph (b),

paragraph 1 of Article 8 of the Communiqué No 2010/4, in case of de jure rights

which only grant explicit rights to manage operations to the undertaking

concerned and to third parties, such joint ventures shall be taken into account in

the calculation of the turnover. Therefore, the inclusion, in the calculation of the

turnover, of joint ventures controlled with third parties has been limited to those

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cases where the undertaking concerned and third parties hold joint management

rights on the basis of an agreement such as a shareholders' agreement or where

the undertaking concerned and the third party has equal voting rights, i.e. they

can appoint an equal number of members in the decision-making body of the

joint venture.

(40) The turnovers of all persons or economic units which hold the rights and powers

listed in sub-paragraph (b), paragraph 1 of Article 8 of the Communiqué No

2010/4 over the undertaking concerned must be included in the calculation. In

the figure, the two parent companies (C1 and C2) of the undertaking concerned

A as well as C, which is the the parent company of C1, will be jointly taken into

consideration in the calculation of the turnover.

(41) Persons or economic units in which the undertaking concerned, directly or

indirectly, holds the rights and powers listed in sub-paragraph (b), paragraph 1

of Article 8 of the Communiqué No 2010/4 are also taken into account in the

calculation of the turnover. In the example figure, companies B1, B2 and B3

where the undertaking concerned A directly holds more than half of the shares,

as well as Companies B4 and D, where A indirectly holds more than half of the

shares will be included in the calculation of the turnover. Also, in accordance

with sub-paragraph (ç), paragraph 1 of Article 8 of the Communiqué No 2010/4,

those companies in which the parent company of the undertaking concerned

directly or indirectly holds the rights and powers listed in sub-paragraph (b) of

the same paragraph will be taken into account in the calculation of the turnover.

In the above example, the turnover of Ç, which is a subsidiary of the parent

company C2 of the undertaking concerned A will be included in the calculation.

IV. ANCILLARY RESTRAINTS

IV.1. In General

(42) Paragraph 5 of Article 13 of the Communiqué No 2010/4 provides that the

authorization granted by the Competition Board concerning the merger and

acquisition shall also cover those restraints which are directly related and

necessary to the implementation of the transaction, with the principle being the

parties to the transaction should determine whether the restraints introduced by

the merger or acquisition exceed this framework.

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(43) This regulation eliminates the previous practice of assessing ancillary restraints

in all concentration transactions and basically leaves the assessment of whether

or not a restraint is an ancillary restraint to the responsibility of the parties.

Consequently, with the aforementioned regulation of the Communiqué No

2010/4, the adopted and announced principle is that even in the absence of an

assessment concerning ancillary restraints in the Competition Board decisions

on concentrations, the relevant authorization decision would cover the ancillary

restraints as well. However, on the request of the parties, in its decision

concerning the concentration the Competition Board shall assess any restraints

with a novel aspect, which have not been addressed in the Guidelines herein or

in its previous decisions.

(44) It is not possible to apply Articles 4 and 6 of the Act No 4054 on the Protection of

Competition to ancillary restraints. However, any limitation that does not carry

the characteristics of an ancillary restraint may be assessed within the

framework of Articles 4, 5 and 6 of the Act No 4054 on the Protection of

Competition.

IV.2. The concept of ancillary restraints

(45) Ancillary restraints are those which are directly related to the concentration and

which are necessary to the implementation of the transaction and to fully

achieving the efficiencies expected from the concentration.

(46) The criteria of "direct relation" and "necessity" will be assessed objectively in

accordance with the specifics of the case.

(47) For the restraints to be directly related, it is not sufficient for them to be

implemented within the same scope or time period with the concentration

transaction; in addition, they have to be closely related economically to the main

transaction and they have to be envisaged for a smooth transition to the new

structure to be formed following the concentration.

(48) The criterion of necessity, on the other hand, may be fulfilled in case the relevant

restraint is obligatory for the implementation of the concentration or in case of a

significant increase in uncertainty and costs of the main transaction in the

absence of the restraint. In establishing whether a restraint is necessary, the

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duration and scope of the restraint shall be taken into consideration, in addition

to its nature. On the other hand, the restraint with the least restriction on

competition must be preferred among alternative restraints that serve to attain

the same goal.

IV.3. General principles concerning application

(49) In acquisitions, in order to ensure that the value of the right or asset acquired is

fully transferred to the buyer, the seller might have to be placed under an

obligation not to compete with the buyer for a certain period. This requirement

may come up particularly in relation to building up a clientèle and sufficiently

exploiting the know-how acquired.

(50) In order for the non-competition obligation placed on the seller to be accepted as

an ancillary restraint, its scope in terms of duration, subject, geographic area

and persons must not exceed the reasonably necessary level.

(51) Non-competition obligations that do not exceed three years in terms of their

duration are generally accepted as reasonable. However, it may be possible to

accept under the framework of ancillary restraints non-competition obligations

with a duration longer than three years, in case customer tie-in lasts longer or it

is required by the nature of the know-how transferred, provided that the scale

required by the concrete case is not exceeded1. On the other hand, in joint

ventures, long-term or indefinite non-competition obligations preventing the

parent undertakings from competing with the joint venture may be accepted as

ancillary restraints.

(52) As a rule, non-competition obligations must be limited to those goods and

services comprising the area of operation of the economic unit to be acquired

before the transaction. Goods and services which have mostly completed

development phase but not yet entered marketing phase may be included within

this framework.

(53) Similarly, non-competition obligations must be limited geographically to the area

of operation of the seller before the transaction. However, in exceptional

circumstances such as when the seller has made investments to enter into new

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regions, restraints concerning these regions may also be accepted as necessary

and reasonable.

(54) Restraints concerning the seller itself and those economic units and agencies

which constitute an economic unit with the seller may be accepted as

reasonable, while any non-competition obligations beyond them, especially

those concerning the dealers of the seller or users, shall not be accepted as

necessary and related restraints.

(55) Any obligation similar to or complementary with non-competition obligations such

as those preventing the seller from employing the workers of the undertaking to

be acquired and from disclosing or using the trade secrets of the undertaking to

be acquired shall be assessed in a manner similar to non-competition

obligations. Such that, where confidentiality is related to the know-how, an

obligation to prevent the disclosure and utilization of the relevant information as

long as it stays confidential, i.e. retains its know-how characteristics, may be

assessed as an essential element of the transaction.

1 For instance, see Competition Board decisions dated 24.11.2005 and numbered 05-79/1088-314, dated 14.8.2008 and numbered 08-50/741-297, dated 15.4.2009 and numbered 09-15/343-85.