Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets
| Código de los documentos | WIPO/IP/MOW/02/9 |
| Reuniones conexos | WIPO/IP/MOW/02 |
| Fecha de publicación | 1 de mayo de 2002 |
| English | Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets |