World Intellectual Property Organization

WIPO-KIPO-KWIA/INV/SEL/14/B/LEONG

Document CodeWIPO-KIPO-KWIA/INV/SEL/14/B/LEONG
Meeting CodeWIPO-KIPO-KWIA/INV/SEL/14
Publication Date26 mai 2014
English "Making a Mark" - The Role of Trademarks in Branding

Prepared by Ms. Susanna H.S. Leong, Associate professor and Vice Dean, NUS Business School, National University of Singapore

Document complet
"Making a Mark" - The Role of Trademarks in Branding , Document complet (pdf)
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