管理知识产权组合以应对变革
重要结论
当业务出现变化时，重新审视知识产权战略，以确保仍能为你的商业目标提供支持。
在打造知识产权组合时，考虑潜在的变革。商业模式的转变可能提升或削弱知识产权价值。
随着业务发生变化，考虑是否能够创造新的知识产权以提供竞争优势或提升价值。
定期审查知识产权资产。停止为不再对你或他人有价值的资产支付费用。
你的知识产权可能对其他人有价值，并且可作为收入来源。考虑是否能够予以出售或许可。
如果有人声称你未经许可使用其知识产权，请严肃对待。分析该主张并寻求法律帮助以确定后续步骤。
规划知识产权组合以应对变革
- 你（或你的合作伙伴）将在哪里提供产品或服务？
- 你（或你的合作伙伴）将在哪些市场开展销售？
- 你的竞争对手将在哪里生产和销售产品或服务？
Plan your IP portfolio for disruption
Craft your IP to have options as the environment changes.
IP assets can generate revenue, attract partners, and be used to support negotiations.
As you develop your IP portfolio, plan for disruption and assess where your business will be in the near and long-term future.
Revisit where to file for protection and consider:
Where will you (or your partners) make your offering?
What markets will you (or your partners) sell your offering in?
Where will your competitors make and sell your offering?
审查并更新知识产权战略
当你的业务出现变化时，审查知识产权战略，例如涉及以下方面的变化：
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竞争对手或其业务
hub
供应链
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新技术
groups
客户
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商业模式
- 是否已对有价值的加以保护。
- 是否正在使用他人的知识产权。
- 知识产权能否作为收入来源。
- 是否有需要获得的知识产权。
Review and update your IP strategy
Review your IP strategy when there are changes in your business,
such as changes involving:
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Competitors or their business
hub
Supply chain
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New technology
groups
Customers
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Business model
With every business change, consider if:
You have protection for what’s valuable.
You are using someone else’s IP.
IP can be used as a source of revenue.
There is IP you need to acquire.
获取第三方知识产权
- 要求知识产权所有人证明自己拥有所出售或许可的知识产权。
- 确定使用该知识产权是否需要帮助，如培训、咨询服务或手册。
- 询问是否可以告知他人知识产权来自该所有人。
- 明确知识产权失效或不再有效时会发生什么。
- 要求知识产权所有人在协议对你造成损害时支付赔偿。
Getting access to third party IP
If you need someone else’s IP, you can license it or buy it. Be sure you get everything you need including:
Ask the IP owner to prove they own what’s being sold or licensed.
Determine if you need help to use the IP, e.g., training, consulting time, manuals.
Ask if you can tell other people the IP comes from the owner.
Be clear about what happens if the IP becomes invalid or is no longer in force.
Ask the IP owner to pay damages if you are harmed by the agreement.
通过知识产权降低成本并创造收入
- 知识产权资产是否仍与业务相关？
- 知识产权资产在受保护的市场中是否仍具相关性？
- 知识产权资产是否与他人相关？
- 如果对你或他人不再相关，停止对该资产或在相关市场支付费用。
- 考虑允许他人使用你的知识产权，以换取报酬或其他益处。
Cut costs and generate revenue from your IP
As technology and your business context changes, the value of your IP can too. You will need to review your IP portfolio regularly and ask:
Is the IP asset still relevant to your business?
Is the IP asset still relevant in the markets where it’s protected?
Is the IP asset relevant to others?
Once you establish your situation, you then need to take appropriate action:
If not relevant to you or others, stop paying for the asset or in those markets.
Consider letting others use your IP in exchange for compensation or other benefits.
若有人指控你使用其知识产权
向知识产权法律顾问寻求法律帮助。
这既是技术分析也是法律分析，可帮助你确定：
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自己在法律意义上是否实际正在使用该知识产权。
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是否得到使用允许，例如许可或经法律规定。
pending_actions
该知识产权是否已不再有效或无效。
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是否需要他人为你辩护或支付赔偿。
这可能是一个商业机会。你或许能够与知识产权所有人建立互利关系。
What if someone accuses you of using their IP
Not respecting the IP rights of others can cost your business. You should take it seriously but do not panic.
Read the claim carefully and start with your own analysis to determine if you are using their IP.
Get legal help from an IP counsel.
It is both a technical and legal analysis which can help you determine:
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If you are actually using the IP in the legal sense.
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If you have permission to use it, e.g., a license or by law.
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If the IP is no longer in force or is invalid.
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If someone else is required to defend you or pay damages.
This may be a business opportunity. You may be able to create a mutually beneficial relationship with the IP owner.