World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace

Auteur(s): | Année de publication: 2013

WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.

Télécharger

Autres éditions

عربي (2011) | English (2011) | Español (2011) | Français (2011) | Русский (2011) | 中文 (2011)

Consultation par chapitre

  • Introduction World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Table of contents World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Chapter 1: Branding in the Global Economy World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Chapter 2: The Economics of Trademarks World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Chapter 3: Branding, Innovation & Competition World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Acronyms World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)