"Making a Mark" - The Role of Trademarks in Branding
| 文件编号 | WIPO-KIPO-KWIA/INV/SEL/14/B/LEONG |
| 相关会议 | WIPO-KIPO-KWIA/INV/SEL/14 |
| 发布日期 | 2014年5月26日 |
| English | "Making a Mark" - The Role of Trademarks in Branding Prepared by Ms. Susanna H.S. Leong, Associate professor and Vice Dean, NUS Business School, National University of Singapore |