Leveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies

Code du documentWIPO/SMES/SHA/04/7
Réunion(s) connexe(s)WIPO/SMES/SHA/04
Date de publication1 décembre 2004
EnglishLeveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies
Document complet
Leveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies, single (ppt)
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