Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
| Code du document | WIPO/IP/DDK/02/4(A) |
| Réunion(s) connexe(s) | WIPO/IP/DDK/02 |
| Date de publication | 8 janvier 2004 |
| English | Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |